App Uninstall Tracking
People have many times written to us about the app uninstall tracking in GA and Adobe. Currently there are many products in the market to track app uninstalls but they are not providing any co-relation back your analytics data. The solution that DWAO has developed is very simple to implement and more powerful compared others. You will be able to track app uninstalls in your Google Analytics or Adobe Analytics. Once you implement the solution you would be able to unlock many hidden insights that you were not able to uncover before.
User Age Insight: with App Uninstall tracking in Google Analytics, you would be able to analyse the user age for all your uninstall users. This will empower you to target and plan your marketing spends, strategy in right direction which was almost impossible before.
Potential User Insights: Currently it’s very difficult to create a smart user acquisition strategy for the lost without correct information. With this app uninstall tracking in GA you can easily track what is the percentage of potential users who uninstall the app and hence you can plan your remarketing and for lost users better instead of spending money blindly.
Other Uninstall Insights: Once you implement the Google Analytics or Adobe Sitecatalyst app uninstall tracking, you can correlate data with different dimensions like app crashes and can easily find out how many users uninstall the app because of the app crashes, payment failure, phone change or long time inactivity on the app.
This is a big change that you will bring to your analytics took for better decisions, marketing strategy and to improve revenue for the business.
How to track App Uninstall Tracking in Google Analytics
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