At DWAO we will offer with the information and in-depth knowledge that there is concerning Google Adwords. Google Adwords being an online advertising service where you will compete with other online users to display your advertising copy, it requires broad technical and creative skills that will be offered by our well experienced and technically fit trainers in a very personalized way that will suit you in the process developing your skills on Google Adwords.
Our trainers will guide from the process of opening the Google Adword account to the final process of posting your advert, teaching all the required skill set along the way.
You will be thought on how to work with the Google Adwords system; on how to come up with relevant keywords so as to come out on top when it will come to competition in bidding, we will teach you on how Google Adwords cost including the factors that will affect the cost of Adwords for your business and how the whole process of bidding works and how to enter the Google auction, what is needed in the auction process and how to succeed in the process.
On this training program you will learn on all important concepts on Google Adwords such as the cost per click (CPC), Google Quality Score, Google ad rank, Adword position, Conversion Optimizer in Google Adwords, re-marketing and many more aspects.
You will also learn important tips that will help you save money when you will be using the Google Adword by optimizing your campaigns.
You will be trained on the technical aspect of the Google Adword, all the technical aspect behind this platform and how it works. You will also learn all the legal aspects concerning the Google Adword platform.
By the end of the training program you will be able to set up your own campaign that is technically sound with well optimized Adwords, how to identify and come up with relevant keywords that will be relevant on what you will be bidding on and you will obtain the required knowledge in developing great Ads.
You will also train on how to use the Google account management software- the Adwords Editor, which helps you manage and optimize the use of various tools available on the Google Adword platform, you will be thought on how to use the Google Adwords Keyword Planner to help you come up with keywords that are related to your website.