Google has recently introduced Google Analytics 360 Suite which consist a set of enterprise level tools to cater all your advanced digital marketing needs. Let’s discuss about each and every tool in detail
Google Audience Center 360: Google Audience center 360 provide more control on your data at one place. You can now integrate all your data like search, display, email, CRM and Google Analytics data together and can understand your customer behaviour across marketing channel and devices. In sort this is data management platform (DMP) which help you to know, understand and manage your audience better with an ease without extra coding efforts. You can easily share your audience across various ad servicing platforms like DoubleClick, Google Adwords and the best part is that you can now even share your audience data with third party display ad servicing platforms. Earlier that was only possible with the Adobe Audience Manager and oracles Bluekai, but now you have your favourite google in market with similar and more powerful features which empowers you to play first as well third party data.
Google Optimize 360 – optimize 360 provides all the advanced features that you can think of for A/B testing, multivariate testing and personalization. You can create different sets of audiences and can provide personalize content to improve user behaviour, conversions and sales. Similar set of tool like Adobe Target and optimize are available in the market but now with Google optimize 360, you can easily create personalization for different types of audiences in no time. Google Optimize 360 will help marketers to increase conversion rate, better user experience and engagement. It has many advanced features that make your life easy and imagination live with WYSISYG feature. You can use your GTM data layer variables, use your segments created in Google Analytics for targeting and provide you signals about your test with Goals.
Google Tag Manager 360: the tool will have more advanced and enterprise level features along with service level agreements built in. it can be integrated with Google Analytics 360 suite easily. You can easily deploy Google and third party tags on your website. You can easily check errors while with built in preview-debugging feature which ensure error free coding.
Google Data Studio 360: This tool is new and provides you advance features and capabilities for data and reporting needs. You can create report based on Google and third party data using Google docs and Google cloud functionality and share it with other with an ease. This is the first enterprise level reporting tools.
Google Analytics 360: Renamed version of GAP with few additions like data studio 360 make the existing GAP more powerful. Tool provides you funnel based attribution, cost data import automation, Google big query and google doc’s integration and google sheet data upload add-on.