Google Optimize 360 is very powerful AB testing solution offered by Google. You can compare it with Adobe Target which is the only solution available in the market where you can target audience based on your analytics data. Google optimize empowers you to personalise user experience, create A/B and multivariate tests.
Below are few use cases for ecommerce website that you can use for your own website
How Google Optimize is different than Adobe Target
Feature wise both the tools do the same thing but you can create experiences based on demographics which is the plus point of Google Optimize 360 . However if you are capturing user, age and gender in your Adobe analytics as dimension you can target these users in Adobe Target as well. Using this data without any extra tracking you can create different experience for male and female users. You can change the entire page based on the user age, for example if a kid is visiting your website then you would like to show different experience compare to someone in age group of 30 to 50.
If you are interested about Google Optimize 360 and are interested in exploring the tool further we can arrange for personalised demo for your company.We are the authorised google optimize consultant, reseller and provide Google Optimize consulting services in India and abroad.
We provide end to end consulting services for Google Optimize 360 where we understand your business objectives and then provide different ideas for A/B testing, multivariate testing based on our expertise so that you utilise Google Optimize 360 to the fullest and increase your conversion rates and user experience.