Insights, meaningful data, personalization, A/B testing, targeting, social and media campaigns management are the main key requirements of the digital marketing. If we talk about the personalization, it is becoming increasingly important in the digital marketing world. You can drive higher conversion, better user experience and customer loyalty if you provides personalization to your users. Marketers wants 360 degree approach for personalization like in website, marketing campaigns, social media and targeting. The only tool which is available in the market to cater all your digital marketing need is Adobe Marketing Cloud.
Adobe Marketing Cloud provides you everything that you can think of to optimize your marketing campaign, user behaviour and to drive higher ROI on your marketing spends. Adobe Analytics provides you insights out of your data that you can turn into results.
Most of the things that you are able to do with your website is now possible with Apps as well with adobe analytics. Adobe marketing cloud lets you combine your mobile analytics data with other adobe marketing clouds tools so that you can create powerful predictive models to deliver more personalize experience to your users.
Audience Manager is a data management platform which helps marketers in profiling user and creating most valuable segments that can be used across your all digital channels, marketing campaigns etc.
Adobe Target is another powerful tool of Adobe marketing cloud which enables you to tailor and personalized user experience to increase your ROI and sales. You can do A/B Testing, mobile optimization, multivariate testing, automated personalization, geo targeting and target recommendations. You can integrate your analytics data and audience manager with adobe targets and provide personalized content to your user when they come back or do a specific action. You can create multiple user experience (Multivariate Testing) and measure the effectiveness of the same on your WEB, WAP and App properties with an ease.
Adobe Media Optimizer is a tool used for managing media campaign, optimizing it and forecasting the campaign performance on search, display, affiliates and mobile campaigns. It provides you 360 degree interaction of your user with your brand / campaigns. You can plan your budget accordingly to optimize your media campaigns in the right direction to get higher returns on investment. You can manage your search campaigns, display campaigns, social management. The best part is you can integrate your Adobe Analytics data in real time to optimize your media modelling system.
You can manage your social audience with Adobe Social. Adobe Social provides you advanced social analytics features to manage your social campaigns. You can monitor and moderate conversations, publish and promote content and drive insights to take business decisions. Adobe social has the feature to track social content engagement by attaching the tracking code to your social content automatically. You can use adobe social insights to improve customer experience and targeting.