Google Tag Manager is free tag manager from Google which integrates with one click with most of Google Products like

  • Google Analytics.
  • Google Double Click Manager.
  • Google Adwards.
  • Adometry.

Google Tag Manager

Using Google Tag Manager effectively acts as centralized repository for all analytics and marketing tags. This also leads to be same data to be passed to various tools. Google Tag Manager comes with inbuilt features like live test environment and version control.