Every leader in marketing wants one thing, which is high conversion rates. And how do they achieve that? Through kick-ass business strategies. Our team at DWAO assists marketers in building their business strategies by applying AB testing and Personalization methods. We run experiments to check what is working for the business and what is not. With Personalization, we try to strategise keeping individuals in mind so you get better ROI from the existing customers.

If you are thinking of trying AB Testing and Personalization, you must have come across the question - How to get started? While AB Testing and Personalization can help you increase your conversion rates significantly, building an efficient AB testing roadmap can be a little tricky. But we are here to help you with it. We will help you list down your objectives, figure out the challenges, set the priority right, and then set up a successful roadmap that gives you desired results.

The combination of data and advanced technology has opened new doors for personalization and CRO. But with various personalization tools and products in the market, it has become overwhelming too. At DWAO, we try to simplify it for you by building a Personalization Roadmap. It lets you determine your customers’ journeys, know them well, understand their behavior, figure out your objectives, and then create a framework.

We follow a measurement framework that is much easier to understand and covers all the elements of AB Testing without making you feel overwhelmed with the amount of data. To get the accurate framework, we do AB Testing for a sufficient time so there is no chance of any error. Once you get the statistical data, you can decide to move further, or we can help you improve your plan.

1:1 Personalization is a strategy that marketers use to achieve success and enhance their customer experience. 1:1 also means that a brand's success is directly proportional to the customer’s experience. With AB Testing and Personalization, the DWAO team makes sure that you deliver more personalized communication to your customers. This, we do by using various tools like Adobe Target, VWO and our expertise that let us know your customers’ journeys well.

With AB Testing and Personalization, you not just track one platform, you track the impact across many platforms, including web, server, and mobile. Cross-Platform Enablement ensures that your team can offer personalized experiences to your customers based on their interactions and the platforms they are using. This also ensures that customers get a consistent experience, regardless of the platform they are on. With this, you can build and comprehend your strategy for all platforms in a go, saving a lot of time.

AB Testing and Personalization play a major part in giving your customers what they want. It is the best way to ensure that your customers are satisfied and your revenues are higher. AB Testing uses smart technology to find out what your customers are already using and then based on it, shows the results. With this, you can predict the products your customers will be interested in, resulting in higher revenues, increased conversion rates, and better ROI.

Customers these days hold a lot of power over brands. And slowly, businesses have also started to realize this. Their strategies are now more focused on the likes and dislikes of their customers. With AB Testing and Personalization, our team helps you achieve the data that can help you make informed, customer-centric strategies and plans. We test your ideas, analyze them based on your customers’ needs, and then find out which idea works for you and your customers.

In the end, it all comes down to the conversion rate. With AB testing, our team gathers all qualitative and quantitative data that can help you understand customers’ responses to your products or services. We further leverage this data to improve the channel's features, introduce new features, and in turn, help you with the conversion optimization. This also lets business leaders estimate the profits, and find out if there will be many challenges in the future.

Businesses that take their customers’ likes and dislikes into consideration while making any strategy or plan, achieve higher customer satisfaction rates, resulting in higher revenue. With AB Testing and Personalization, it has become even more convenient and fast to understand customers’ behavior. It also allows business leaders to alter their ways and make significant changes based on testing data and re.