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DV360 Inventory

DV360 inventory provides advertisers access to some of the most comprehensive and premium digital ad supply available through a single buying platform. A DV360 account unlocks display, video, audio, YouTube, mobile app, and connected TV inventory across Google owned properties and top tier third party publishers, enabling scalable reach with strong control over quality and performance.

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How DV360 Inventory Is Structured?

DV360 inventory is built around flexibility, transparency, and access to high quality placements. Rather than limiting advertisers to a single exchange or publisher set, DV360 aggregates inventory sources while maintaining strong controls over where and how ads appear.

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Inventory Types and Channel Access

DV360 inventory spans multiple channels and formats, including open exchange inventory, private marketplaces, programmatic guaranteed deals, and Google owned inventory such as YouTube. Advertisers can activate display, video, audio, native, in app, and connected TV placements depending on campaign goals and audience strategy.

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Premium Publishers and Marketplaces

A key advantage of DV360 inventory is access to premium publishers through private marketplace and programmatic guaranteed deals. These environments offer higher quality placements, predictable delivery, and stronger brand safety compared to open auction inventory.

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YouTube and Google Owned Inventory

DV360 provides direct access to YouTube inventory, including in stream, in feed, Shorts, and connected TV placements. This inventory is deeply integrated with Google audience signals, making it a critical channel for upper funnel reach and mid funnel engagement.

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Connected TV and Streaming Inventory

DV360 inventory includes access to connected TV and streaming environments through both open exchange and direct publisher partnerships. Advertisers can reach audiences across smart TVs, streaming apps, and on demand content with television like impact and digital targeting precision.

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Brand Safety and Inventory Controls

DV360 inventory is supported by built in brand safety, fraud prevention, and quality controls. Advertisers can apply inventory filters, exclude sensitive content categories, manage app level and site level placements, and use pre bid and post bid protections.

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DV360 Inventory and Engagement Model

Brand safety and quality controls are embedded within DV360 pricing, enabling advertisers to manage placement environments, filter unsafe categories, and maintain alignment with brand standards across all inventory types.

DV360 Pricing and Engagement Model

Our Display & Video 360 services are designed to help advertisers fully leverage DV360 inventory while maintaining clarity and control across channels.

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Inventory Planning and Channel Mapping

We assess your business goals and map them to the right mix of DV360 inventory, whether that includes open exchange for scale, private deals for quality, or YouTube and CTV for impact.

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Deal Setup and Publisher Access

Our team manages private marketplace and programmatic guaranteed deal setup, including publisher coordination, deal ID configuration, and inventory validation to ensure smooth activation.

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Inventory Quality and Placement Governance

We continuously monitor where ads are served, reviewing site lists, app placements, and publisher performance to maintain alignment with brand standards and campaign objectives.

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Cross Channel Delivery Optimization

We optimize delivery across inventory types by reallocating budgets based on performance signals such as viewability, completion rates, engagement, and conversion contribution.

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Performance and Experience Audits

We analyze how different inventory sources impact post click behavior and conversion paths, helping identify which environments drive meaningful outcomes rather than just impressions.

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Conversion Impact and Experience Audits

We analyze post click behavior and conversion paths to identify experience gaps and optimization opportunities that improve return on DV360 spend.

Get DV360 Account

DWAO provides DV360 Access

We follow a structured process to help advertisers unlock high quality DV360 inventory while maintaining transparency, control, and operational efficiency.

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Inventory Strategy and Mix Definition

We begin by defining an inventory strategy aligned with your funnel objectives, audience reach goals, and quality expectations. This includes channel selection, deal types, and pacing considerations.

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Deal Activation and Validation

Once inventory decisions are approved, we activate deals, validate delivery, and confirm that placements, formats, and environments match expectations before scaling spend.

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Ongoing Inventory Governance

We apply ongoing governance to ensure inventory quality remains consistent as campaigns scale, with regular reviews of publisher performance, fraud signals, and placement suitability.

Success Stories

Discover how we've helped businesses transform their digital advertising

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9.6Incremental Users

OLX Auto Leverages DV360

OLX Autos leverages digital audio on DV360 to reach out to 9.6M+incremental users.

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90% ReachDelivered by Audio
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80%Audio completion rate
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17.5%Increased Sale

ROI Improvement

with DV360 campaign revenue rose by 17.5% through new plus retargeting efforts

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3.1M New UsersNew Users Increased
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19% Growthexisting user revenue
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13% Growthnew user revenue
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10%10% CAC reduction

Term Savings business

Axis Max Life Insurance Limited and DWAO partnership delivers 10 percent rise in Term and Savings business

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ImprovedCampaign targeting through analytics
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OptimizedCreative for user engagement
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EnhancedLead quality with behavioral segmentation

What Our Clients Say

Do not rely on our claim alone. Hear from brands that have seen real improvement in their advertising through our DV360 solutions.

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Trusted clients

DWAO is relied upon by prominent brands in various sectors that depend on our analytical proficiency to enhance their digital performance. Spanning retail, finance, ecommerce, and consumer services, our clients collaborate with us for dependable data strategies, smooth implementation, and quantifiable results.

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Frequently Asked Questions

Don't just take our word for it, hear from businesses that have transformed their advertising with our DV360 solutions

DV360 Trainings and Workshops

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We give you thorough training materials that make it easier for you to become familiar with all the features ( Basic and advanced level). We also provide training and workshops for small businesses or enterprises based on their particular requirements, such as training levels can range from beginner to advanced.

Ready to Transform Your Digital Advertising?

Get started with our premium DV360 account services today and take your programmatic advertising to the next level.

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