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Data Automation

When you spend millions of dollars on paid media, you would expect results to be outstanding. We not only help you get the best ROI but also help you keep a track of all activities.

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Paid Media

When you spend millions of dollars on paid media, you would expect results to be outstanding. We not only help you get the best ROI but also help you keep a track of all activities by connecting your campaigns with our Google Ads Connectors; this helps you track your campaign performance and take Campaign Performance data, Click Cost Impressions to any customer data source including Big Query, Amazon S3, and Analytics Platform.

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Facebook Connectors help you reach your customers where they spend most of the time. You can reach them via app, web or even through an online event. We can help integrate your Facebook campaigns data to be taken to any custom data source like Big Query, Amazon S3 etc.

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Display & Video 360 is a single platform that helps you yield the maximum benefits from your paid media campaigns. It helps in designing, planning, managing, organizing, and even optimizing your campaigns. With DV 360 Connectors, you can configure the data sources, control who sees your data, let others create their reports, and get engaging reports in less than a minute.

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Criteo offers one of the most amazing experiences for marketers. It uses highly advanced technology to make digital advertising a very interesting and personal experience. This connector turns raw data into meaningful insights, marketing reports, and convenient dashboards within no time.

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We can also integrate with any custom paid campaign or marketing automation source and take this data out to Data destinations mentioned below or any customer-owned data destinations.

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Platforms

All businesses collect raw data daily but that data is only useful when it is analyzed well. With Adobe Analytics, you don’t have to worry about anything. Its amazing features and advanced tools can create actionable reports and gather intelligent insights in just a few minutes. It also lets you gather data from different platforms, helps you mix and match them, and then create insights that can build powerful campaigns.

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With Google Analytics, you get the power of accessing Google’s most advanced Machine Learning and AI capabilities. It gives you a better understanding of your customers and helps you keep a check on the performance of your marketing plans and more. What else? Google Analytics also plays a major role in automating your customer segments, filtering more important customers, providing customized dashboards, smooth integration with different platforms, etc.

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We all know how every customer these days is different from the other; all of them have different expectations, different feedback for the brand, and different ways of engaging. But how do we target each of them differently? Here is where Adobe Target plays a major role. We use Adobe Target’s best tools to help you personalize your content to suit your customers’ needs. With Adobe Target’s self-learning algorithm approach, your marketing teams can also increase the conversion rates and automate many processes.

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Adobe Campaign helps you gather all your company’s data in one place and organize it most efficiently. It also helps you understand your customers well and personalize your communication as per their behaviour, interests, and engagement with the brand.

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Data Destinations

As a brand, you collect enormous amounts of data daily, but are you storing it at a reliable and safe place? If not, then we have Amazon Simple Storage Service for you. It is a data storage service that offers best-in-industry scalability, security, and availability. No matter how big or small your business is, it offers service for all customers and industries. It is not just the most efficient storage platform, it also is very cost-effective and easy to use.

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At DWAO, we also offer Amazon Athena, an interactive service that analyzes data stored in Amazon S3. The best thing about Athena is it is serverless, which means that you won’t have to manage any infrastructure and you just have to pay for queries that are running. It also makes it very easy for anyone who has SQL skills to analyze large-scale datasets.

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Using Google Cloud Storage to store your important data ensures that your data is always safe, always accessible, and is away from the eyes of hackers. Google Cloud Storage offers various plans to customers, starting from standard storage to archive storage, from nearline storage to coldline storage. Companies can choose their package as per their needs and preferences.

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BigQuery is a server-less data storage warehouse that supports ANSI SQL. With built-in machine learning capabilities, it is highly scalable and one of the most cost-effective multi-cloud data storage services for businesses of all sizes.

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Related Capabilities

Data Automation Solutions for Scalable Operations | DWAO