CleverTap

An excellent business strategy is built on various factors including customer experience, customer preference, company’s goals, how existing business processes are performing, etc. With CleverTap’s automated features, getting all the information becomes very convenient. It eliminates the chance of any error or glitch that can affect your strategy building process. When you have accurate information in your hand, you can plan better, faster, and effectively.

Businesses run on processes, a lot of processes. From the internal planning to customer deliverables, from building strategies to defining the goals, a lot goes into making a business work. And with so many processes, it can get overwhelming for the teams. That’s where technology comes to play its part. With CleverTap’s Solutioning, you can automate the processes and eliminate the need for many resources. Adopting CleverTap means you can now implement and optimize your important processes for more profitable results.

Brands rely on various platforms to manage their customers as well as internal business processes and enabling a new platform can get a little messy and confusing. But with Clever Tap, you don’t have to worry about the enablement part. It offers a very smooth and fast enablement process that lets your business absorb the maximum profits, without affecting your already-existing processes. All the customer data sources can be integrated with CleverTap and we can create a unified 360-degree view of customers which can act as central repository of the marketing campaign database.

By optimizing your processes, you can enhance your marketing team’s efforts. CleverTap leverages the power of data and technology to optimize and automate every phase of your digital transformation journey so your team can focus on more important work, increase sales, deliver relevant content, and reduce costs by a large percentage. Our decisions to optimize the existing customer life cycle campaigns are based on the campaign engagement. It helps incorporate all tactics into your existing plans and ensure that everything is covered.

When an enterprise runs a campaign, their main focus is to reach the right audience, at the right audience. Deliverability audit gives you a closer look into your campaign. It allows you to see if your campaigns are reaching your customer or not, how they are reacting, and how it can help you improve your processes. CleverTap’s deliverability auditing, you can log every action across all platforms, analyze the same, and then come up with reports and solutions.

A lot of processes are involved in Digital marketing. But data plays a major role in all of them. For businesses to make any decision, analyze any situation, plan any strategy, they should have access to all the data. With CleverTap’s smart functions, we make sure that you and your teams have access to complete data, at all times. To do this, CleverTap offers data availability checks. The process involves analyzing all data sources, checking their time intervals, and checking every platform for data availability.

With CleverTap, we not only help you plan your new campaigns, but also make sure that existing campaigns are analyzed well. It helps your marketing team keep a track on what is working and what is not working for the brand, what needs more planning etc. We check the performance of the existing campaigns on Clevertap and basis on the results we will create insights and recommendations.

Any business is only as successful as their customers' satisfaction level. CleverTap helps you analyze your customer relationships, issues they are facing, and then identifies how technology can help you overcome those challenges. It also helps you analyze the potential areas of digital marketing which can be leveraged by your marketing team. It helps you get a clear picture of how well your business is going to perform in the coming future.

We understand that all customers are different, in the way they think, how they react to a brand, how they engage, and most importantly how they respond to a product or service. CleverTap not only helps you understand your customers well, but also categorizes them based on their demographics and behavior. This helps your marketing team in planning, strategizing, and knowing what your customers need.

Once the customer segmentation is done, CleverTap leverages tech and tools to help you with the content recommendation part. It works by driving insights from the data, analyzes the insights, captures feedback and then recommends high-propensity products to suitable customers. This makes your marketing team plan better, resulting in profitable results.

The rise of technology has also made customers more demanding. They expect brands to deliver them personalized solutions and services. But with so many customers and overwhelming data, this can get very difficult. But with CleverTap, we make your work very easy. CleverTap’s amazing features use data to capture insights that help in delivering personalized experiences to every customer.

CleverTap helps in designing campaigns that help your teams in keeping your customers engaged and retaining them at their most important parts of the journeys. With campaign ideation, it helps in converting new users into regular users, retain the existing users, reach larger audiences, and run high-profits-yielding campaigns. It also helps your team in identifying how well your campaign is performing, and what else needs to be altered to get higher conversion rates.

The attention span of customers has become very less these days. To grab your customers’ attention, you need to personalize your conversations and most importantly, optimize your campaigns for higher growth and conversion rates. CleverTap helps you with optimizing your campaigns. Using the data tools, it helps you identify the best platform, best messaging, and best time to run the campaign.

With the help of managed services, you can transform customer experiences across every touchpoint in a fast and effortless manner. As a result of its globally scalable and secure digital foundation, it also optimizes developer and marketer workflows across different stages of the content lifecycle.

If you want to know how managed services can help you in your business growth, attending the discovery session is the perfect first step. We organize discovery sessions where we can get all the details of your business - from your goals to plans. We discuss your challenges and business’s pain points, evaluate the issues and reasons behind them, and then tell you how managed services can help you reach your potential.

Customer lifecycle contains the entire experience, interaction, and exchange of content with the brand. Customer lifecycle marketing is one of the most important and result-oriented strategies for businesses. However, it is not as simple as it sounds. It has a lot of stages, starting from how the customer got to know about the brand, the platform she/he buys from, what he/she buys, if the product is returned or not, etc. To manage all this and make decisions based on this, you have CleverTap’s amazing Customer Lifecycle Campaign Creation feature. It helps you gather all customers’ details at one place and analyze them for business growth.

When there are so many processes involved in a business, chances of errors and glitches also increase. To check for these problems, CleverTap performs Ad hoc testing, a kind of experiment that randomly takes place without any formal notice or process. It doesn't require any documentation, test plans, cases, or a proper schedule. This helps in getting a very clear picture of how your business processes are unfolding. Apart from Ad hoc, there is UAT testing as well; where testing is done by the end-user after you are done with functional, integration and system testing.

With CleverTap, you get customer campaign dashboards, like Today View where you can see all the activities, analyze them, and keep a track of your campaigns. With Custom Dashboards, you also get to make and customize your own dashboard. All boards are made up of widgets which a user can pin to his/her respective board. It helps you track all activities, track metrics you are interested in, and much more.