Paid Social

Paid Social displays sponsored content on third-party's websites or social networking pages. For paid social media strategy to work, businesses need to be very clear about their budgets, concerned areas, audience they want to target, and products/services they want to focus more on. Our team of digital experts help you with all of it, we help build paid media strategies that will work the best for you and give you the maximum profits.

When you have your paid social strategies in place, you not only enjoy maximum profits, but also get to know a lot about your customers. The data collected can be used to reach the right audience at the right time, with the right content.

Our experts help you get the most out of your paid social campaigns. We help you with picking the best social platform, figuring out the goals and objectives, getting the reference of previous successful campaigns, finding the relevant content and creatives, and track down all the actions. From Facebook to YouTube, from Twitter to Google+, our team has expertise in all platforms.

With so much competition these days, every brand is hungry for impressions on social media. And that is the reason, almost all businesses keep running paid social campaigns. But how can you be more successful than all of them? By optimizing your campaigns. We help you optimize your paid social campaigns for maximum ROI. And we do that by helping you by analyzing your data, finding the most important customers, promoting the content, and eliminating the content that is not working well.

Rather than focusing on one aspect of the customer experience at a time, marketers and decision-makers should consider a holistic approach that caters to all platforms. The omnichannel integration of Paid Social provides you and your team with more flexibility, and your customers with a great experience by considering all marketing channels.

Regardless of what approach you use, or which technology you employ, what matters is the final result. At DWAO, we ensure that you achieve your goals. With Outcome Media, we define your specific objectives, optimize your campaigns accordingly, and help you make informed decisions. In order to achieve this, we combine best-of-breed technology like AI and data analysis with our expertise to convert your investments into real results.

Now, businesses are everywhere. They're selling their products on every platform, wherever their customers are. Gone are the days when brick-and-mortar stores were the only way to sell their products. Using cross-device targeting, we identify your customers, identify what platform they are using, then target them with relevant ads. Businesses can reach customers wherever they are. Additionally, it ensures that your messaging is consistent across all devices: desktop, laptop, mobile, tablet, and TV.

Every customer is unique and expects very different things from a brand. Now you can tailor your ads to better cater to your customers' needs with Paid Social’s Personalization. Using the previous interactions of your customers, their orders etc., we can customize the ads and optimize them to be more relatable and personalized. As a result, your marketing team can provide more relevant experiences and increase conversions.

Many times, potential customers visit the websites or specific landing page and go without taking any action. For those customers, re-marketing plays a major role. Also known as re-targeting, this is one of the most effective ways to target customers who have interest in your business but are hesitant or have not been able to make a purchase due to some reason. If you are new to the concept of re-marketing, our team is here to help you understand all about the how, why, when of remarketing.

Timing plays a big part when it comes to paid social search. If the ads are not being delivered at the right time, there are chances that you will lose some of your customers. For bringing some action to your marketing plans, you can depend on our team. We use real-time data to make strategies for paid social search so you can target the right audience at the right time, in the right situation.