Adobe Experience Platform

Marketing is increasingly dependent on customer data, as it provides marketers with a way to make decisions based on their likes, behaviour, dislikes, and expectations. Adobe Experience Platform has the schema feature, a database concept that organizes customer data into tables, triggers, functions, and stored procedures. It also gives you an option to choose the design of your schema, such as logical, physical, and view. AEP's schemas are based on the XDM standard, a data standardization initiative from Adobe, and are used across their ecosystem of applications.

Businesses can process data in two ways: real-time or batch. Real-time data is processed as soon as it is received, while batch data is stored until the limit is reached. With Adobe Experience Manager implementation, you get both options. Our team helps you choose what's best for your business. We understand your business needs at that point in time, analyze the benefits of both the integration, and help you make a smarter decision.

Adobe Experience Platform allows you to merge and transform your datasets in order to make it easier for your teams to get the insights they need. Merge transformations combine two datasets into a single one. Data can be combined from tables and files, re-merged after making changes to the data, and new complex datasets can be created with Merge transformations.

Our Adobe Experience Manager partners help you and your team to deliver a relevant experience regardless of the platform on which your customers interact with you. Real-time customer profiles give you a holistic view of every customer and their journey with your brand. By putting all your customer data in one place, you can compile a comprehensive report of all customer interactions. And the best part is it works on any platform, online, offline, or mobile.

A structured format such as charts, tables, graphs, etc. helps the human brain process information more efficiently. With Adobe Experience Platform, your team gets all the relevant data in the most accessible way. As a result, they can understand it better, get the relevant insights faster, and make data-driven and profit-driven decisions. In addition to this, data visualization may also assist in identifying areas that could use some enhancement.

Companies receive and collect enormous amounts of data every day. What matters is the way the data is stored and used. Using SQL Analysis, you can transform reports into data conforming to the XDM Experience Event class, which is ingested into Adobe Experience Platform as datasets. You can also automate and optimize your query analysis, even with petabytes of data. With direct SQL access and AI/ML capabilities, you get better insights from your customer data faster.

It’s an ever-evolving world and customers' expectations are increasing at a rapid rate. Because of this, businesses are under constant pressure to provide the best experiences to their customers; experiences that are personalized, relevant and satisfactory. Here is where Adobe’s Machine Learning Capabilities help. It helps in getting deep insights, accelerating workflows, making real-time decisions, and enhancing creativity. Businesses can reduce process-driven losses, increase capacity by optimizing the production process, and reduce costs by guiding predictive maintenance with machine learning.

As a business, you would always want to give the very best to your customers. But how well are they able to do it? And most importantly are you able to extract and use all metrics to make decisions? With data governance, you can get answers to all these questions. Using Data Governance, you can manage customer data, ensure compliance with regulations, restrictions, and policies, and set up data usage policies and usage labels. Data is a key component of Experience Platform at different levels, including cataloging, data tracing, data usage labeling, and data policies. Data governance ensures that the data you are receiving is easily accessible, protected, and can be used. It also makes sure that the data collected is correct and is being used up to its maximum efficiency to achieve the company's goals. Data governance in Adobe Experience Platform offers Data usage labelling, Data access policies, and Access control on data for marketing actions.

We understand that enterprises require different marketing platforms to keep their business running. With Adobe Experience Platform, you don’t have to worry about integrating it with different processes and platforms. By providing unified, accurate data, AEP unifies multi- and cross-channel marketing operations. It also collects and arranges new data that can be used to inspire future marketing efforts.

In no time, you can integrate Adobe Experience Platform with your other apps and platforms. API integration ensures seamless communication, allowing businesses to automate activities while also increasing data sharing and embedding across systems and platforms.

Your Data Lakes hold a wide range of data types, from unstructured to structured. It gives businesses the option of choosing between raw data and detailed analytical reports. You can easily integrate and enhance the functionality of your data lakes with the Adobe Experience Platform. This can help you identify the company’s data goals, implement data security, privacy and governance and execute modern data architecture.