Our Capabilities

Business Strategy

We live in a world that is evolving every day. And in these times, no marketer can rely merely on instincts or guesses. Google Optimize 360 allows marketing teams to test different variants of websites to see how they are performing and if they will be able to achieve the business’s future goals. With Optimize, one can find out the results of tests and then strategize accordingly. DWAO team uses Google Optimize and VWO to help you come up with strategies that are based on accurate data and will enhance your business performance.

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Experimentation Roadmap

While Google Optimize helps you predict your websites’ performance, how do you decide which website to put for a test, or which objective to keep as your benchmark? We help you do that with the Experimentation Roadmap. We leverage Google Optimize’s Experimentation Roadmap to figure out which campaigns you should choose for experimentation first. We help you in creating a proper roadmap that enlists your objectives, outline for the campaign testing, and also the time for experimentation.

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Personalization Roadmap

‘One size fits all’ doesn’t work when you are running a customer-centric business. Each customer is different and expects very different things from the business. But with Google Optimize’s Personalization Roadmap, we can help you reach all your customers in the way they want. We will help you customize your website or landing page in such a way that it interacts with people differently. We will also assist your marketing team in delivering more relevant experiences to your customers and enhancing their experience.

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Success Measurement Framework

With Google Optimize, there is no scope for any error. It helps you with all essential metrics covering all major areas like impressions, clicks, costs, conversion scope and more. Success Measurement Framework makes the understanding of all important key performance indicators very easy. When the reports and experimentation’s tests are accurate, you can make more balanced decisions, that result in your business’s success.

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1:1 Personalization

No customer is the same; all expect very different things from the brand. With Google Optimize’s 1:1 Personalization , now you can cater to your customers’ needs in a more personalized way. We will help you personalize the website experience and optimize it based on your customers’ previous interactions. This will help your marketing team deliver relevant experiences and increase conversion rates.

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Real-time Personalization

Google Optimize has specialized tools that let you deploy personalized experiences to your customers at the right time. This involves contextually relevant interactions with the customer or future customer, product or service recommendations in real-time, and understanding your customers’ entire 360-degree journey.

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Cross-platform enablement

Google Optimize lets you track your web pages’ performance across platforms, including web, server, and mobile. This helps your team offer personalized experiences to your customers based on their communication with the business. We help you enable cross-platform tracking so that your customers can get a consistent experience, regardless of the platform they are on. With this, you can build and comprehend your strategy for all platforms in a go, saving a lot of time and money.

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Our Values

Customer-driven changes

Technology is evolving every day, and so are the customers’ demands. With customers’ changing attitudes and approaches towards brands, it has become extremely vital for businesses to keep transforming their strategies as per their customers. With Google Optimize, you can enhance your web pages' performance by altering them as per the testing results. This enables you to gather data that can help you make informed, customer-centric strategies and plans.

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Conversion optimization

With Google Optimize, you can take matters into your hand. Once you have the experimentation reports, you can find out what is working for you or not, and accordingly, alter your strategies. This not only helps in saving time but also lets you optimize your conversion rates. With Google Optimize, our team gathers all qualitative and quantitative data that can help you understand customers’ responses to your products or services. We further leverage this data to improve the channel's features, introduce new features, and in turn, help you with the conversion optimization.

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Enhanced customer experience

Companies that focus on enhancing their customer experience always have the upper hand in terms of profits, as well as customer retention. With Google Optimize’s special tools and features, you can harness and leverage the data to make your product more customer-centric. It will become more convenient and fast for you to understand customers’ behaviour and you can alter your ways to make significant changes based on testing data and reports.

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Related Capabilities