Adobe Campaign Classic

A great business strategy is one where customer experience is always a top priority. Brands that work on delivering higher customer engagement and satisfying experiences are always successful. And to do that, they need some kick-ass business strategies that cater to the needs of their customers and are data-driven. As a Adobe Campaign Partner, you take that power into your hands. It helps marketers plan, execute, and optimize business strategies that result in high returns.

There are numerous processes involved in a business. Whether it’s engaging with the customers, working with the marketing team to build future strategies, or defining the immediate business requirements, a lot goes into running a business. And with so many ongoing processes, it’s no wonder that technology needs to play a major role. Adobe Campaign Classic helps you implement and optimize your processes based on your architecture. This makes your processes more profitable and efficient.

Businesses rely on various platforms to manage their customers as well as processes. With Adobe Campaign Classic, you don’t have to worry about the enablement part. All the customer data sources can be integrated with Adobe Campaign Classic and we can create a unified 360-degree view of customers and Adobe campaign can act as central repository of the marketing campaign database.

Post the usage of Adobe Campaign, we work on the optimizing part. Basis on the campaign engagement, we take decisions to optimize the existing customer life cycle campaigns. It helps you make sure that all tactics are covered and fit perfectly into your existing plans.

Deliverability gives you a closer look into your campaign. It allows you to see if your campaigns are reaching your customer or not, how they are reacting, and how it can help you improve your processes. With Adobe Campaign Classic’s deliverability, auditing logs every action across all platforms analyzes the same, and then comes up with reports and solutions.

Data is the new oil; it keeps the businesses afloat. With the relevant data, businesses can do wonders. But when the data gets lost or is not stored systematically, it can cause a lot to the marketing team. To tackle this issue and make your marketers’ lives easier, Adobe Campaign Classic offers data availability checks. The process involves analyzing all data sources, checking their time intervals, and checking every platform for data availability.

The process of running a campaign involves a lot of brainstorming, planning, and resources. And once the campaign is live, analyzing its results helps you witness the fruit of labour. With Adobe Campaign Classic, campaign analysis becomes extremely convenient and fast. We check the performance of the existing campaigns on Adobe campaign Classic Instance and basis on the results we will create insights and recommendations.

A business’s success depends on how efficiently your product or service is solving your customers’ problems. We leverage Adobe Campaign Classic’s power of data and AI to help you understand how well you can bring transformation in your customers’ lives, what issues your customers are facing, and what can be done to eliminate those problems in the future.

Adobe Campaign Classic helps your marketing team dive deeper into your customers’ demographics, behaviour, and other attributes for better customer segmentation. It identifies patterns in users’ actions, segregates your most loyal customers as well high-risk customers, and put them in relatable categories. This helps your marketing team with accessing behavioural insights, getting key profile information, using the location to target the right customers, and checking if the user is active on phone, web or any other platform.

After the customer segmentation, Adobe Campaign Classic’s amazing features help you drive insights, capture customers’ feedback, analyze their likes and dislikes, and recommend high-propensity products to suitable customers. This helps the marketing team target the right audience, and increase the conversion rates.

If businesses don’t understand their customers, they won’t be able to tell what they need. Adobe Campaign Classic helps you understand your customers well and personalize your communication as per their behaviour, interests, and engagement with the brand. Customer personalization helps you in knowing their preferences, what they are not liking about your product or service and what they expect in future, so you can provide them with tailored experiences.

A creative idea works wonders only when it is implemented strategically. With Adobe Campaign Classic, we help you get the relevant data that can help you in campaign ideation. Data can also be of great use in identifying how well your campaign is performing, and what else needs to be altered to get higher conversion rates.

With so many brands running their campaigns these days, the attention span of customers has become very less. To grab your customers’ attention, you need to personalize your conversations and most importantly, optimize your campaigns for higher growth and conversion rates.

With Managed Services, you can handle unpredictable traffic and make user experience updates faster. It also helps you speed up your time to market, helping in launching innovations quickly, delivering updates consistently, and securely scaling your business as your needs grow. Managed Services are essential to preparing for growth, whether it is scaling environments or preparing for a future shift to Cloud Services.

Running a business is a complex job. It involves way too many processes and if you want to leverage the best of Adobe Campaign Classic, we must understand your business inside-out. And that is why before starting with anything, we organize discovery sessions where we can get all the details of your business - from your goals to plans. This helps us apply the best strategies, and get the maximum ROI.

Customer-relationship is a long-term relationship. It isn’t a one-time deal. Businesses need to continue to engage with their existing customers to retain them and increase their conversion rates in the future. With the customer lifecycle campaign feature, you and your marketing team can keep your customers engaged and interested in your products/services. How? Through automated mails, retargeting ads, personalization, etc.

To check for glitches and errors in processes, Adobe Campaign Classic performs Ad hoc testing. Ad hoc testing implies random testing which is done without any formal notice or process. It doesn't require any documentation, test plans, cases, or a proper schedule. This helps in getting a very clear picture of how your business processes are unfolding. Apart from Ad hoc, there is UAT testing as well; where testing is done by the end-user after you are done with functional, integration and system testing.

To run a business and many processes that are part of it, you need to monitor every step very closely. To help you with that, Adobe Campaign Classic offers dashboarding. It provides you and your leaders with clear reports on performance, regular communication, on-demand reporting, and much more. Through an efficient dashboarding process, you can keep a check on all your campaigns in one place and find out if something is working or not.

With Adobe Campaign Classic’s advanced features, your teams can prioritize their critical tasks and make the most of their time. Adobe Campaign Partner gets automated campaign optimization that helps minimize the efforts you put in maintaining the infrastructure. With managed services, it helps you handle your campaigns more efficiently and speedily. This not just improves the performance, but also increases your employees’ productivity.