Implementation

Implementation
Business Strategy

For a brand to be successful in the long run, it needs to first cater to its customers’ needs, understand their behavior, their demands and what interests them. After understanding your customers only, you can build business strategies that work in your interest. With WebEngage, you get a robust data platform for your customers that help you make data-driven plans, build business strategies that take care of customer experience, and increase your growth up to many folds.

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Solutioning

Running a business is not a piece of cake. It involves 100s of processes, big and small. And with these processes come numerous challenges. Marketers are always overworked; they face a lot of issues while generating leads, tracking customers’ journeys, and connecting with the customers in a more personalized way. To make their work easier and less hectic, WebEngage offers solutioning. By leveraging the latest technology, WebEngage helps reduce your workloads and give you more time to focus on other functional work.

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Managed Services

Are you still relying on your internal teams for all your digital processes? It might be time to get Managed Services. With growing customer demands and an ever-evolving market, it can get very difficult for businesses to rely on their process management team for all work. That’s where managed services come to play the part. We help you integrate MoEngage’s Managed Services into your systems to automate processes and reduce your employees’ workload. This also helps your team increase their productivity without getting overworked.

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Enablement

WebEngage offers a very smooth and fast enablement process that lets your business absorb the maximum profits, without affecting your already-existing processes. All the customer data sources are integrated with Webengage and a unified 360-degree view of customers is created that can act as central repository of the marketing campaign database.

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Optimization

Optimization has become extremely important for businesses. It helps marketers transform their workflows and maximize their profits. With WebEngage’s Optimization, you can eliminate irrelevant steps, automate the processes, rescue the chances of errors, use time more efficiently, and recognize a problem even before the processes start.

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Audit

Deliverability Audit

For businesses, it is very important to reach the customers at the right point in time. With WebEngage’s Deliverability Audit, it becomes extremely easy to keep a check on your deliveries. Deliverability auditing logs every action across all platforms analyze the same and then comes up with reports and solutions. It gives answers to stuff like who reacted to your services, how impressive your product/service is, how it is affecting your customers’ decisions etc. Once you have answers to all the questions, you can start making changes and improving your deliverability processes.

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Data Availability Check

Keeping up with the customers’ demands and the ever-evolving market scenarios is putting a lot of pressure on the marketing team. To tackle this, they need to make data-driven, intelligent decisions. But when there is a shortage of data, making decisions and planning is even more stressful. And that’s where WebEngage comes to help. It offers an efficient data availability check that gives marketers full access to relevant data. This is done by analyzing all data sources, checking their time intervals, and checking every platform for data availability.

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Existing Campaign Analysis

We understand that businesses are always running campaigns to promote their products and services on various platforms. When you integrate WebEngage in your processes, it helps you with analyzing existing campaigns as well. We check the performance of the existing campaigns on WebEngage and basis on the results we will create insights and recommendations.

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Advance Features Utilization

WebEngage not just collects or analyzes data, it gives superpowers to your marketing team. With the power of its advanced features, it helps you in budgeting, planning, marketing, collaboration, management, asset creation, and much more. Some of its advanced features include user attributes, acquisition channels, channel reachability, user events, device technology, geolocation, and more.

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Client-specific problem statement

WebEngage leverages AI and Machine Learning to create hyper-personalized web experiences for your clients. Based on their attributes like demographics, interests, behavior, way of engaging with the brand, and their reactions towards the particular product on service, WebEngage gives you a very resourceful report on problem-solution. It includes how your product is solving your customers’ problems, what issues your customers are facing, and what can be done to eliminate those problems.

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Audit

Conversion Rate Optimization

Conversion
Customer Segmentation

To deliver personalized, meaningful solutions to customers, businesses need to follow an efficient customer segmentation process. WebEngage helps you with it, most effectively and easily. It leverages the personal behavior data of customers to divide them into relatable categories. This helps your marketing team with accessing behavioral insights, getting key profile information, using the location to target the right customers, and checking if the user is active on phone, web or any other platform.

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Content recommendation

Once the segmentation is done, WenEngage drives insights, captures customers’ feedback, analyzes their likes and dislikes, and then recommends high-propensity products to suitable customers. This helps the marketing team target the right audience, and increase the conversion rates.

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Customer Personalization

WebEngage uses the most advanced web personalization engine and marketing automation workflow to deliver a dynamic experience to your customers. By personalizing the website experience and optimizing it based on your customers’ previous interactions, your marketing team can deliver relevant experiences and increase conversion rates.

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Campaign Ideation

For people in marketing, ideas play a vital role. The right idea can bring a complete transformation to your business. However, the right idea works right when it is aligned with the correct tools and technology. By implementing WebEngage’s unique features, we turn your idea into great campaigns. We guide you and your marketing teams, assist you in using the best tools, discuss the future of your ideas, and then run a successful campaign for your business’s growth.

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Campaign Optimization

A successful campaign improves performance across channels. How do we help? We use WebEnagage’s features to optimize your campaigns. We follow a smart digital strategy that works across platforms, considers all pain points, and drives huge revenues at a lesser price.

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Managed Services

Managed services help you automate tasks, improve productivity, and enhance customer experiences at every touchpoint in a fast and effortless manner. As a result of its globally scalable and secure digital foundation, it also optimizes developer and marketer workflows across different stages of the content lifecycle.

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Discovery Session

At DWAO, we believe that a discovery session is one of the most important steps for an effective marketing plan. To help you reach your goals, we need to understand your business, identify your requirements, and then make proposals. And that’s why we conduct discovery sessions where we understand your business’s goals, your existing plans, and your business processes.

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Customer Lifecycle Campaign Creation

A Customer-business relationship is not a one-time deal, it’s a long-term commitment. Businesses need to continue to engage with their existing customers to retain them and increase their conversion rates in the future. With WebEnagage’s customer lifecycle campaign feature, you and your marketing team can keep your customers engaged and interested in your products/services. How? Through automated mails, retargeting ads, personalization, etc.

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Ad hoc Campaign Management and UAT Testing

With WebEngage’s Ad hoc and UAT testing, you can eliminate all errors or glitches even before the process starts. It runs Ad hoc testing, which means testing without any prior planning or documents. This helps businesses get a clear picture of how their campaigns are performing. It also helps you with UAT testing, where testing is done by the end-user after you are done with functional, integration and system testing.

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Custom Campaign Dashboards

For a campaign to be successful, continuous monitoring is required. And WebEngage’s efficient Dashboarding helps you with it. Its visual reporting feature helps your marketing team analyze campaigns’ performance in real-time. This provides you and your leaders with clear reports on performance, regular communication, on-demand reporting, and much more.

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Related Capabilities