Assessment And Audit Services
In India, even today, some of the largest businesses still have a base website with static pages of content – a site that stays the same for everyone who visits.
Some of these companies are very matured in their display advertising and offline customer management where they send out different email campaigns to existing versus potential new customers, or use different advertisements based on location and demographic. It is surprising that they are not able to create the same effect in their websites.
People visit websites for different reasons, from different places, have different languages, and unique intentions. Capturing this information about your audience and changing your content and delivery to match their attributes is what we in the digital experience industry like to call Personalization.