Assessment And Audit Services
Standard digital analytics implementation does not take your unique business goals into consideration. The KPIs used to make business and marketing decisions may not be the best representation of your website’s performance. Our audit and assessment services have been developed to make sure that our clients have meaningful and actionable data to continuously improve their customer experience in their websites.
DWAO assessment and audit services include:
- Goal Discovery
- Technical Documentation
- Support & Assistance
- Custom Reports & Segmentation
- Strategic Recommendations
- Data Quality Validation Process
- Post-Implementation Audit
Before starting, our team meets with your team to gain a full understanding of your unique tracking needs and business goals.01.
Once goals are defined, your current digital analytics setup is analyzed. Required changes are documented along the way in a comprehensive Technical Document to assist with implementation.02.
Implementation Support & Assistance
If you are having difficulties implementing the suggestions, DWAO team can help. Or,we can access your site with necessary compliance and make any required changes03.
Custom Reports & Segmentation
Once tracking is finalized, segmentation algorithms are developed to isolate specific subsets of traffic. Then custom reporting is setup to meet your specific business needs and goals.04.
Along with documented recommendations, our assessment audit will feature strategic recommendations for future custom event tracking, filters, goal tracking, account configuration, reporting and advanced segmentation insights.05.
Data Quality Validation Process
After handling over the analytics configuration to business, Internal QA team will be trained to Audit the analytics tags on the digital properties so that data quality remains intact even after changes in the digital assets. They will be assisted in creating Analytics go-live checklist and Regression testing suite.06.
Immediately following implementation, your account is audited to ensure data is being tracked correctly. A third audit also occurs 30 days after implementation to ensure that you are happy with your new account configuration and the data being tracked.07.