Marketing Automation

The main business challenges these days are generating enough leads, enhancing customer experience, managing data, and doing all of these, on a fixed budget. By leveraging the incredible features of Marketing Automation, we help you overcome these challenges. We use Marketing Automation to automate monotonous, repetitive tasks. It helps with varied marketing deeds including sending follow-up emails, analyzing data, media postings, running ad campaigns, and more. With all these processes being automated, there is very little chance of any error, which in turn helps us build the perfect business strategies for your business.

All organizations collect data, but if that data is not transformed into insights, it is of no use. Business insight is something that is gathered after deeply analyzing the data, understanding the situations, and then drawing conclusions based on it. With MoEngage’s amazing data analysis tools, we help you gather business insights that bring you closer to your customers and let you uncover meaningful patterns.

We understand that organizations already have a lot of customer data with them. To help them store it and use it for their advantages, we help you with the enablement part. By integrating all customer data sources, Data Automation helps in creating a 360-degree view of customers that can be used as a central repository for marketing campaigns.

To run a successful business these days, you need to involve technology in all possible processes. Relying on data and digital marketing optimization is one of the most intelligent ways of planning. With Optimization, you can significantly improve your processes and maximize the results. Our decisions to optimize the existing customer life cycle campaigns are based on the campaign engagement.

When it comes to business success, everything depends on how many customers you have been able to reach out, what you have delivered them, and will they return back. With Marketing Automation, you don’t need to worry about these points. By leveraging Marketing Automation, we help you keep a check on how your product/services are performing or if they are even reaching the right audience or not. Once you have that, you can start making changes and improving your deliverability processes.

To make informed, data-driven decisions, businesses need to have access to full and relevant data. With Data Availability Check, we find out about the missing or partial data that can be very useful in the future. We do this by analyzing all data sources, checking their time intervals, and checking every platform for data availability.

With Marketing Automation, we not only help you automate processes but also help you analyze how your existing campaigns are working for your business. Every audit document, data, client information, action taken, all are handled on a single platform for a controlled and managed auditing process. Our team analyzes the performance of existing campaigns on Clevertap and creates insights and recommendations based on the results.

From budgeting to planning, marketing to collaboration, management to asset creation, businesses involve a lot of internal processes. And it can become extremely tough to manage them and see if they are working in the company’s favor or not. With advanced feature utilization, we make sure that we run deep-audit and resolve glitches, if there are any.

Our advanced auditing process considers all your customers as individuals; they have different interests and interact with the brand in different ways. We help organizations conduct proper investigations to determine how your product is solving your customer’s problems.

To increase their conversion rate, businesses are supposed to treat all their customers as individuals. They all have their own demands, own interests, and own way of interacting with the brand. With Marketing Automation, you can easily segment your customers based on their attributes. Our team gathers all qualitative and quantitative data that can help you understand customers’ responses to your products or services. We further leverage this data to improve the channel's features, introduce new features, and in turn, help you with the conversion optimization.

Once your customers are divided into segments, it becomes easy to target them and engage with them. Marketing Automation helps you by recommending only the relevant content to your customers. This makes sure that your marketing team’s time is not wasted, the right audience is targeted, and there is a significant growth in conversion rates.

All customers think very differently about a brand; they have their own expectations, way of interacting, and very unique behavior. With market Automation’s Customer Personalization, you can cater to all your customers’ needs and give them a personalized experience. By personalizing the website experience and optimizing it based on your customers’ previous interactions, your marketing team can deliver relevant experiences and increase conversion rates.

Marketing campaign ideation is a big task that many businesses struggle with. This is also because there are a lot of challenges involved, like rigorous competition, delivery to customers, customers ever-changing demands, etc. With Marketing Automation, we help you get the relevant data that can help you in campaign ideation. Data can also be of great use in identifying how well your campaign is performing, and what else needs to be altered to get higher conversion rates.

With the market changing at such a speed, it has become extremely important to optimize your processes. With Marketing Automation, we help you optimize your campaigns so that you get the best possible returns on your investment. By following an optimization strategy, we help you increase your conversion and click-through rates, improve metrics, streamline other strategies, and enhance customer engagement.

With Managed Cloud Services, you won't have to depend on IT for the day-to-day maintenance of your system. It will all be streamlined, while an expert team works to optimize workflows. Thus, productivity increases and the cost of ownership is reduced.

When Marketing Automation is implemented well, your teams can prioritize their critical tasks and make the most of their time. To discuss the plans and strategies for the future, we conduct discovery sessions where we understand your business’s goals, your existing plans, and your business processes. This is done to collect key project information and gain a better understanding of what you want in the future.

With Marketing Automation, you don’t have to worry about errors or any glitch in the process. It runs Ad hoc testing, which means testing without any prior planning or documents. This helps businesses get a clear picture of how their campaigns are performing. Marketing Automation also helps you with UAT testing, where testing is done by the end-user after you are done with functional, integration and system testing.

When a business runs any marketing campaign, it becomes extremely important to keep monitoring and staying up to date with its performance. With Marketing Automation’s Dashboarding, we make this process extremely easy and fast. We help you and your leaders with clear reports on performance, regular communication, on-demand reporting, and much more.

When Marketing Automation is implemented well, your teams can prioritize their critical tasks and make the most of their time. Marketing Automation offers automated campaign optimization that helps you minimize the efforts you put in maintaining the infrastructure. With managed services, we help you handle your campaigns more efficiently and speedily. This not just improves the performance, but also increases your employees’ productivity.