Access high-performing Amazon DSP audiences powered by rich shopper intelligence, supported end-to-end by our certified team. With advanced segmentation, intent signals, and precise targeting capabilities, you can confidently reach the right customers across Amazon’s extensive ecosystem.
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Amazon DSP enables brands to programmatically reach relevant audiences not only across Amazon’s own properties, but also across a wide network of third-party websites and apps. By leveraging Amazon’s powerful shopper data, including browsing patterns, purchase history, and intent signals.
With Amazon’s extensive shopper data at your disposal, you can target audiences based on what they browse, buy, and search, ensuring your ads reach people who are already demonstrating interest or intent. This level of precision makes your campaigns more relevant, more engaging, and ultimately more effective.
Run your ads not only across Amazon’s ecosystem, but also on a wide range of trusted, premium publishers such as IMDb, Fire TV, MX Player, and other high-quality apps and websites. This expansive reach ensures your brand appears in brand-safe, high-engagement environments where audiences are actively consuming content.
Whether a customer is browsing on their phone, working on their laptop, or streaming content on a smart TV, Amazon DSP enables you to deliver a unified and consistent ad experience across every screen. This cross-device capability ensures your message stays connected throughout the customer journey.
Reconnect with audiences who have previously viewed your products or visited your website, and extend your reach to new prospects who exhibit behaviors similar to your highest-value customers. By combining retargeting with powerful lookalike modeling, you can engage people already demonstrating intent while simultaneously scaling your reach to those most likely to convert.
Get detailed reports that go far beyond basic click metrics, giving you clear visibility into how your ads influence real shopping behavior and sales on Amazon. With access to metrics such as product detail page views, add-to-carts, and confirmed purchases, you gain a comprehensive understanding of how your campaigns drive meaningful actions.
From eye-catching display banners to immersive video and dynamic audio ads, you have the flexibility to tell your brand story in the format that best aligns with your goals. This creative versatility allows you to tailor messaging for different stages of the customer journey.
Amazon’s in-house team or certified Amazon DSP Partners can provide comprehensive, end-to-end account management solutions designed to maximize your advertising performance. From audience strategy and campaign setup to creative guidance, optimization, and detailed reporting, these experts ensure that every aspect of your DSP program is executed with precision.
A ADSP Partner simplify the process of getting started with Amazon DSP by offering streamlined access, expert setup, and account readiness.
Eligibility & onboarding support Platform access Initial platform setup
They can also provide tailored training programs to empower your team with the knowledge and confidence to manage Amazon DSP effectively on their own.
Platform walkthroughs & sessions Campaign setup & audience building Reporting, analysis, & performance tracking
Your partner handles every aspect of your campaign lifecycle, from planning and execution to continuous optimization, ensuring your ads perform at their highest potential.
Audience targeting & segmentation Creative asset setup & deployment Campaign optimization & budget management
ADSP Partner offer proactive and on-demand support to ensure your campaigns run smoothly and continuously improve over time.
Regular performance reporting and reviews Troubleshooting and issue resolution Strategic planning and growth consultation
An Amazon DSP Partner stands out from the competition by combining deep platform expertise, direct access advantages, and a structured service framework designed to maximize performance on Amazon’s advertising ecosystem. At DWAO, this value proposition is strengthened even further through our certified team, proven operational rigor, and data-driven approach
They provide streamlined access to Amazon DSP without the burden of high minimum spends, making it possible for brands of all sizes to participate in Amazon’s premium programmatic ecosystem. This accessibility removes traditional barriers to entry and allows advertisers to leverage advanced audience targeting, high-quality inventory, and commerce-driven insights without significant upfront investment.
Their certified team develops data-driven strategies tailored to your specific business goals, whether you are focused on building brand awareness, driving conversions, or executing precise retargeting campaigns. By leveraging Amazon’s rich shopper insights and advanced audience capabilities, they ensure every decision is backed by meaningful data.
Leverage Amazon’s robust first-party shopper data to reach high-intent audiences across both Amazon-owned properties and a wide network of trusted third-party platforms. By tapping into real behavioral signals, such as browsing activity, purchase patterns, and search intent.
From initial setup through ongoing optimization, they manage every stage of your campaign to ensure seamless execution, full transparency, and consistent performance at scale. Their end-to-end support covers platform configuration, audience strategy, creative implementation, bidding management, and detailed reporting.
They deliver clear, tailored reports that provide insights far beyond basic impressions and clicks, giving you a true understanding of your campaign’s business impact. By analyzing metrics such as product detail page views, add-to-carts, purchases, and audience behavior trends.
They do more than simply run your campaigns, they empower your team with hands-on platform training and continuous, dedicated support to keep you ahead. By sharing best practices, guiding your internal stakeholders, and ensuring you fully understand the platform’s capabilities.
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