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DV360 Pricing

We help brands navigate DV360 with clarity, ensuring you pay only for what drives measurable value while maintaining access to premium inventory, advanced targeting, and robust analytics within Google Display & Video 360.

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DV360 Pricing Explained

DV360 pricing is not a flat fee model. It is influenced by several core components that together define your total investment.

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Media Spend Based Structure

DV360 operates on a percentage of media spend model. As your spend scales, you continue to access the same advanced features, premium inventory, and automation capabilities without forced upgrades. This makes the platform suitable for both growing brands and large scale advertisers.

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Access to Premium Inventory

Your pricing includes access to high quality inventory across display, video, audio, YouTube, and connected TV. This consolidated access removes the need for multiple vendor contracts, keeping overall costs efficient and predictable.

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Platform and Technology Fee

DV360 includes a transparent technology fee that covers platform usage, reporting, brand safety controls, automation tools, and audience targeting capabilities. There are no hidden feature unlocks or surprise add once your structure is defined.

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Data and Audience Usage

Pricing remains efficient even when leveraging first party data, Google audiences, YouTube viewers, and advanced targeting layers. This allows deeper audience strategies without incremental complexity in cost management.

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Scale Efficiency Over Time

As campaign volume and spend increase, DV360 becomes more efficient. Brands benefit from improved bidding performance, stronger algorithm learning, and better cost control without renegotiating platform access or changing contracts.

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Unified Cost Across Channels

DV360 covers multiple channels within a single platform. Display, video, audio, and connected TV campaigns operate under one cost structure, simplifying budget planning and eliminating fragmented platform fees.

Why DV360 Delivers Long Term Value

DV360 is designed to support sustainable growth rather than short term media bursts. Brands gain full visibility into where budgets are allocated, how performance scales, and which optimizations directly impact outcomes.

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Account Readiness and Access Management

We manage DV360 access from initial requirement mapping to seat activation and account creation, ensuring your setup is compliant, structured, and ready for execution without delays.

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Operational Enablement and Spend Visibility

Our onboarding includes a hands on platform orientation that explains workflows, optimization levers, and how DV360 costs flow through billing and invoicing, keeping spend fully transparent.

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Campaign Framework and Activation Support

We design and launch DV360 campaigns with a clean structure that supports accurate targeting, controlled pacing, and efficient budget utilization across inventory types.

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Measurement Infrastructure and Data Alignment

We connect DV360 with GA4 and BigQuery to create a reliable measurement layer that links media exposure with user behavior and conversion signals.

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Optimization Governance and Strategic Oversight

We run ongoing performance reviews that translate data into clear actions, helping improve efficiency through smarter budget allocation, audience refinement, and creative direction.

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Conversion Impact and Experience Audits

We analyze post click behavior and conversion paths to identify experience gaps and optimization opportunities that improve return on DV360 spend.

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DWAO Gives You the Best DV360 Pricing Advantage

Instead of navigating DV360 pricing alone, DWAO helps you unlock the platform at a competitive and optimized cost structure built for long term performance.

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Best Value Access

Through our structured onboarding and platform expertise, we help brands access DV360 at pricing levels that balance capability with cost efficiency.

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Pricing Built Around Your Goals

We do not force standard packages. DV360 pricing is shaped around your business objectives, audience strategy, and media priorities so every dollar works harder.

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Scalable Without Friction

As your campaigns grow, pricing structure remains stable and predictable. This allows you to scale spend confidently without operational or financial surprises.

Success Stories

Discover how we've helped businesses transform their digital advertising

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9.6Incremental Users

OLX Auto Leverages DV360

OLX Autos leverages digital audio on DV360 to reach out to 9.6M+incremental users.

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90% ReachDelivered by Audio
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80%Audio completion rate
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17.5%Increased Sale

ROI Improvement

with DV360 campaign revenue rose by 17.5% through new plus retargeting efforts

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3.1M New UsersNew Users Increased
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19% Growthexisting user revenue
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13% Growthnew user revenue
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10%10% CAC reduction

Term Savings business

Axis Max Life Insurance Limited and DWAO partnership delivers 10 percent rise in Term and Savings business

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ImprovedCampaign targeting through analytics
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OptimizedCreative for user engagement
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EnhancedLead quality with behavioral segmentation

What Our Clients Say

Do not rely on our claim alone. Hear from brands that have seen real improvement in their advertising through our DV360 solutions.

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Trusted clients

DWAO is trusted by leading brands across industries that rely on our analytics expertise to elevate their digital performance. From retail and finance to ecommerce and consumer services, our clients partner with us for reliable data strategy, seamless implementation, and measurable outcomes. These long-standing relationships reflect our commitment to precision, accountability, and continuous optimization.

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Frequently Asked Questions

Don't just take our word for it, hear from businesses that have transformed their advertising with our DV360 solutions

DV360 Trainings and Workshops

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We provide comprehensive training resources designed to help you confidently understand and use every feature, from foundational capabilities to advanced functionalities. In addition, we deliver tailored training sessions and workshops for both small businesses and enterprises, with programs customized to specific goals and skill levels, ranging from introductory to advanced.

Ready to Transform Your Digital Advertising?

Get started with our premium DV360 account services today and take your programmatic advertising to the next level.

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