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BackWe provide advertisers direct access to the DV360 platform, enabling internal teams to plan, launch, manage, and optimize programmatic campaigns independently.
Trusted by leading brands worldwide
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DV360 places execution responsibility within the advertiser’s team rather than an external managed service provider. Advertisers gain full ownership of campaign setup, optimization logic, budget allocation, and reporting workflows, while maintaining direct access to all DV360 capabilities.
Self serve accounts allow teams to build insertion orders, line items, creatives, and audience strategies directly within DV360. This direct execution capability supports rapid experimentation, custom workflows, and real time operational decisions without intermediary dependencies.
Advertisers control campaign structures, pacing settings, frequency caps, and budget distribution across channels and formats. This flexibility enables tailored execution models aligned with internal planning cycles, regional strategies, and performance frameworks.
Self serve users can onboard first party data, activate remarketing lists, and leverage platform audiences independently. This supports proprietary audience frameworks, controlled data governance, and iterative segmentation strategies designed around internal business intelligence.
Automated bidding, pacing, and optimization features are configured and monitored by the advertiser team. This enables custom performance logic, rapid bid strategy adjustments, and internal experimentation with automation frameworks.
Self serve accounts require advertisers to configure floodlights, conversion tracking, and attribution settings. Reporting workflows are built internally, enabling direct integration with analytics systems and business intelligence pipelines.
Advertisers manage user roles, permissions, and workflow governance within the DV360 environment. This ensures internal accountability, security controls, and structured collaboration across marketing, analytics, and agency partners.
While execution stays in-house, DWAO assists organizations running DV360 Self Serve Accounts by offering technical architecture, governance frameworks, and strategic guidance.
We advise on advertiser account structure, currency and billing setup, floodlight planning, and foundational governance to ensure the self serve environment is built for scalability and operational clarity.
DWAO provides structured onboarding and platform walkthroughs to ensure internal teams understand DV360 capabilities, execution workflows, and optimization levers.
We define campaign naming conventions, structural templates, pacing logic, and targeting frameworks to support consistent, scalable execution across internal teams and markets.
We align self serve measurement setups with analytics platforms, attribution models, and reporting requirements to ensure reliable, decision ready data across campaigns.
DWAO delivers optimization frameworks, testing methodologies, and governance processes to help internal teams refine performance while maintaining operational discipline.
As teams and budgets grow, we help expand feature usage strategically, including advanced automation, data integrations, and inventory strategies to increase efficiency and performance leverage.
Our approach focuses on empowering internal teams while maintaining structure, transparency, and long term operational maturity.
Before the self-serve account is activated, we specify how it will support the inventory mix, automation levels, audience strategy, and measurement frameworks.
We establish access control policies, documentation standards, and workflow governance to prevent fragmentation as execution complexity increases.
DWAO supports ongoing capability development, feature adoption planning, and performance benchmarking to ensure self serve operations evolve with business objectives.
Discover how we've helped businesses transform their digital advertising
OLX Autos leverages digital audio on DV360 to reach out to 9.6M+incremental users.
with DV360 campaign revenue rose by 17.5% through new plus retargeting efforts
Axis Max Life Insurance Limited and DWAO partnership delivers 10 percent rise in Term and Savings business
Don't depend just on what we say. Listen to the people whose advertising has significantly improved as a result of using our DV360 solutions.
Prominent companies in a range of sectors rely on DWAO's analytics know-how to improve their online presence. Our customers work with us for reliable data strategies, seamless implementation, and quantifiable outcomes in a variety of industries, including retail, finance, e-commerce, and consumer services. These enduring connections show how committed we are to precision, responsibility, and continuous development.
Before you believe us, hear from businesses who have transformed their advertising using our DV360 solutions.
We offer in-depth training resources to help you quickly build confidence across all platform capabilities, from core fundamentals to advanced features. Additionally, we conduct customized training sessions and workshops for both small businesses and enterprises, with programs aligned to your objectives and experience level, from beginner to advanced.
Get started with our premium DV360 account services today and take your programmatic advertising to the next level.
Certified Experts
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Head - Digital Marketing, Apollo247
"We collaborated with many agencies in the past, yet none matched the deep DV360 knowledge plus programmatic skill that DWAO brings to every project. Their clarity, guidance, and consistent performance give our marketing efforts a stronger direction. Over time they have grown from a regular service provider to a trusted partner who supports strategy, execution, and growth with steady commitment that elevates every campaign. "
SVP & Head – Ecommerce, AMLI
"This data driven transformation has strengthened our commitment to innovation and a customer first approach while creating clear measurable impact across our marketing efforts. It reflects how focused strategy plus consistent optimisation can drive meaningful progress for our brand. We extend our gratitude to the entire team for their dedication support and constant drive that helped turn these goals into strong results that continue to inspire our next steps. "
Asia Head of Digital & Performance Marketing, Olx Autos
"DWAO delivered strong results by guiding our digital campaigns with data backed strategy, steady optimisation, and clear regular communication. Their approach lifted performance across channels and helped us achieve ROI beyond what we expected. Their focus on detail and proactive support made the entire process more efficient, more transparent, and far more impactful for our ongoing growth."
Global Head Digital Marketing, ZS Associates
"DWAO raised standards with swift reliable highly impactful work Their skill produced remarkable outcomes A trusted ally for growth "
