Migrate all your historical data from GA3 to Cloud Platforms including AWS, Big Query, and Azure. With the help of our Google Analytics Certified specialists, begin your GA3 Data Migration right away.Why is Historical Data Migration required
GA3 Sunset
Universal Analytics will stop collecting data starting from 1st July 2023.
Historical Data Loss
Prevent data loss by migrating GA3 historical data.
Benchmarking
Measuring performance and progress over time.
Remarketing
Leverage historical audience in GA4 for remarketing & ML
+ more
Download, Export all historical data from UA to your desired cloud platform and then connect it with any reporting platform of your choice.
When should I start the UA data migration?
Its high time to migrate from Universal Analytics to the cloud platform of your choice as July 1st is about to come and Google will start restricting UA for data collection. After the termination date (July 1, 2023) you will only have access to historical reports for six months before completely losing access to the data.
In the case of GA 360, you have time till 1st July 2024.
How much time will it take to migrate UA data to Cloud platforms?
DWAO can download / export and migrate historical data in a minimum of two weeks or a maximum of four weeks, but it also depends on the volume of your data.
Can I transfer my Universal Data to GA4?
There is no standard way to migrate your Universal data to GA4, as both platforms are based on different data collection models.
However, we can assist you with dashboards that provide data trends in a single report*.
Can I merge GA3 & GA4 Data in a single report?
Yes, you can merge and consolidate the data from both GA3 & GA4 platforms post-migration for applicable metrics and dimensions.
Can I create audiences based on GA3 historical data & GA4?
Yes, we have a unique approach that will help you to create audiences based on your historical data which is available in your GA3 Platform.
There are certain limitations and prerequisites to it*.
It’s high time to migrate from Universal Analytics to the cloud platform of your choice as July 1st is about to come and Google will start restricting UA for data collection. After the termination date (July 1, 2023) you will only have access to historical reports for six months before completely losing access to the data
DWAO can migrate historical data in a minimum of two weeks or a maximum of four weeks, but it also depends on the volume of your data.
How can I transfer my Universal Data to GA4?
There is no standard way to migrate your Universal data to GA4, as both platforms are based on different data collection models. However, we can assist you with dashboards that provide data trends in a single report!
Data is required for decision making hence there is no question why you should transfer your data from universal analytics. Historical data will assist with campaign performance analysis, historical behaviour analysis, enhanced reporting etc.
Trends Analysis
This will help you with trends analysis with respect to any metrics e.g. user, sessions, pageviews, bounce rate etc.
Performance Benchmarking
You can do the performance benchmarking with respect to CTR, Cost, CPA etc
Predictive Analysis
Historical data can be used for creating machine learning models and future forecastingn. Finally it will help you with valuable insights and help you your organization to make important decisions.
Migrate GA3 Data Now
we discuss the old data migration requirement with different stakeholders in your team. Create the strategy and then plan the migration approach to ensure you can drive maximum juice of out it.
GA4 offers audience definition migration, but not the actual audience migration from GA3 to GA4. We have a unique solution that can assist you in migrating your historical audiences to GA4. This will enable you to optimize your media campaigns in the same manner as you were handling them in GA3.
We can assist you in consolidating historical data that you extract from Universal Analytics and merge with GA4. Since both platforms operate on different data collection models, DWAO can help you merge the key data points and provide you with consolidated reports.
After the data is migrated to the cloud, we will assist you with generating reports and insights, and create different dashboards using tools such as Data Studio, Tableau, Excel, Google Sheets, and others.
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