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BackProtect your valuable GA3 Universal Analytics history by moving it into a secure cloud environment such as BigQuery so your ageing dataset becomes a strong ongoing asset. This preserved archive forms the base for long term trend evaluation precise performance benchmarking and the creation of advanced machine learning models.
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DWAO addresses the critical challenges of the GA3 Sunset by specializing in the migration and secure export of historical data. This process is essential to prevent Historical Data Loss, ensuring clients can maintain accurate Benchmarking and leverage past audience segments for effective Remarketing strategies within the new GA4 platform.
Universal Analytics will no longer gather any new data from 1st July 2023. After this point your existing property will remain inactive for fresh tracking activity which means every insight must come from the new GA4 environment. This shift makes timely migration essential so your organisation maintains full continuity in measurement reporting and analysis.
Avoid losing valuable information by moving your GA3 historical dataset into a secure long term storage environment. This step ensures that every insight collected in the past remains accessible for analysis future reporting and strategic decision making.
Tracking performance and monitoring progress across extended periods allows your team to understand growth patterns identify shifts in user behaviour and evaluate the impact of each initiative with far greater clarity. By maintaining this long view you gain a solid foundation for stronger planning.
Use your historical audience data inside GA4 to build strong remarketing flows along with advanced machine learning activation. By carrying forward past user segments you create richer targeting pools gain clearer behavioural patterns and unlock smarter automated models that improve outreach precision while lifting overall campaign impact.
Ensure full accuracy of every migrated dataset through a structured validation process that checks event logic parameter mapping channel attribution plus conversion configuration. This review helps your team confirm that GA4 reflects true user behaviour without gaps or inconsistencies.
Prepare your organisation for upcoming measurement shifts by configuring GA4 in a scalable flexible format. Our team builds your setup with clear taxonomy rules consistent event structures durable architecture plus long horizon storage planning.
Moving your historical dataset from Universal Analytics UA is a crucial step for protecting long term business insight. This preserved information supports three core advantages Trend Evaluation Performance Benchmarking plus Predictive Insight.
This gives you the ability to study long term trends for any key metric such as user count session volume pageviews bounce rate plus many others. By tracking these patterns over extended periods you gain clearer visibility into shifts in behaviour identify rising or declining performance areas and build a stronger base for future planning and optimisation.
You gain the capability to run performance benchmarking across vital marketing indicators such as CTR cost CPA plus other related metrics. This comparison helps you evaluate how current outcomes align with past results measure improvement levels identify inefficiencies in your funnel and build a clearer picture of overall performance strength across campaigns.
Historical data can be used for creating machine learning models and future forecastingn. Finally it will help you with valuable insights and help you your organization to make important decisions.
Historical datasets allow you to rebuild vital audience groups inside GA4 so your targeting strategy continues without disruption. By restoring past behavioural attributes visit patterns frequency signals plus engagement depth you regain the ability to activate high value groups with precision.
Extract your full historical dataset from UA move it into the cloud environment you prefer then link this stored information to any reporting platform you choose. This approach gives you long term access to every record supports deeper analysis across multiple tools enables flexible visualisation options and ensures that none of your past insight is lost as your organisation transitions into GA4.
Migrating from Universal Analytics to GA4 can feel complex, especially when it comes to preserving valuable historical data. DWAO helps you export, organize, and visualize your past analytics so you never lose sight of performance trends. From data migration to audience transfer and unified reporting, we ensure a seamless transition.
we discuss the old data migration requirement with different stakeholders in your team. Create the strategy and then plan the migration approach to ensure you can drive maximum juice of out it.
GA4 offers audience definition migration, but not the actual audience migration from GA3 to GA4. We have a unique solution that can assist you in migrating your historical audiences to GA4. This will enable you to optimize your media campaigns in the same manner as you were handling them in GA3.
After the data is migrated to the cloud, we will assist you with generating reports and insights, and create different dashboards using tools such as Data Studio, Tableau, Excel, Google Sheets, and others.
Don't just take our word for it, hear from businesses that have transformed their advertising with our DV360 solutions
Data is required for decision making hence there is no question why you should transfer your data from universal analytics. Historical data will assist with campaign performance analysis, historical behaviour analysis, enhanced reporting etc.
Get started with our premium DV360 account services today and take your programmatic advertising to the next level.
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