Industry

eCommerce
Location

India
Solutions

Adobe Target
Results

13% Increase in checkout load as USPs helped in building the trust among visitors

6% Increase in orders with a small change in USPs location on checkout page

14% Uplift seen for the variant version as compared to the default

Background

About Manyavar

Manyavar is a leading Indian ethnic wear brand known for its traditional menswear, including sherwanis, kurtas, and accessories. Renowned for quality craftsmanship and contemporary styles, Manyavar caters to weddings and special occasions

Objective

Reducing the abandonment rate on the checkout page and increasing conversion rates

•Client was keen in improving the checkout load from the checkout page.

•Visitors were seen adding product to the cart, however, were not moving ahead towards the payment page.

Solution

Building Customer Trust

•Brand USPs like easy returns, free shipping and secure payment were earlier not shown in the first fold to mobile visitors

•USPs helps build trust and thus thereby help visitors to convert in the same visit

Increasing user experience

•DWAO suggested to show the brand USP on the first fold of the checkout page.

Result

13%

Increase in checkout load as USPs helped in building the trust among visitors
6%

Increase in orders with a small change in USPs location on checkout page
14%

Uplift seen for the variant version as compared to the default