How DWAO helped Ludo Supreme by 17% increase in conversions from new journeys

Industry

Gaming Industry
Location

India
Solutions

MoEngage
Results
- 90% Increase in deliverability rate for Android push
- 17% Increase in conversions from new journeys
- 200+ Behavioural campaign executed

Background

Ludo is a next generation ecommerce platform for pre-owned cars.

Ludo Supreme is a free game where you can win real money in rupees in your Paytm Wallet instantly by playing games. It is a simple, fun, easy, and classic strategy board game you can play with friends or online to earn money and for entertainment. Play the childhood dice game and entertainment is assured.It is a multiplayer game that will soon be launched in Hindi and other languages too.

Objective

Ludo Supreme wanted to understand their consumer behavior better.

Ludo Supreme is a free game where you can win real money in rupees in your Paytm Wallet instantly by playing games. It is a simple, fun, easy, and classic strategy board game you can play with friends or online to earn money and for entertainment. Play the childhood dice game and entertainment is assured.It is a multiplayer game that will soon be launched in Hindi and other languages too.

They wanted to setup accurate measurement platform to understand the customer behavior better. The complete Website was based on AJAX platform and they were facing issues in data and visualizing the user funnels.

They were also struggling in setting up personalization and optimization roadmap as they were coming up with huge revamp and new digital properties.

Solution

DWAO helped Ludo Supreme to improve customer experienceand conversion metrics

Strategic Discovery: We audited Ludo Supreme’smarketing automation instance and identified various customer life cycle journeys that could be implemented. We designed flows of the new journeys and implemented 12 new journeys on their automation tool. These journey helped to engage the customersto play the game and registering for the ongoing contests.

Improved Deliverability: While doing audit of Ludo Supreme instance, we saw thatthe delivery rates were around 25% for pushcampaigns. We analysed the currentimplementation and found outthat there were 2 different accounts created on FCM for 2 apps and registration tokenswere not getting passed to the automation toolfor all the users. We helped Ludo Supreme in updating the SDK to resolve the issue. This increased their deliverability ratesto 45-50% forAndroid.

Setup Behavioral campaigns.

We identified campaigns based on user behaviour and areas on interest and configured segmented communicationsforthemaccording to their interests. These campaigns showed very good engagement.Users came back to the app, registered for the contests and played big cash tournaments.

We did the implementation of new journeys

We set up various automated customer life cycle journeys for CLudo Supreme. Below are the few examples: