Case study | Marketing Automation

How DWAO helped Ludo Supreme by 17% increase in conversions from new journeys

  • Industry
    Gaming Industry
  • Location
    India
  • Solutions

    MoEngage

  • Results
    • 90% Increase in deliverability rate for Android push
    • 17% Increase in conversions from new journeys
    • 200+ Behavioural campaign executed
Background
Ludo is a next generation ecommerce platform for pre-owned cars.

Ludo Supreme is a free game where you can win real money in rupees in your Paytm Wallet instantly by playing games. It is a simple, fun, easy, and classic strategy board game you can play with friends or online to earn money and for entertainment. Play the childhood dice game and entertainment is assured.It is a multiplayer game that will soon be launched in Hindi and other languages too.

Objective
Ludo Supreme wanted to understand their consumer behavior better.

Ludo Supreme is a free game where you can win real money in rupees in your Paytm Wallet instantly by playing games. It is a simple, fun, easy, and classic strategy board game you can play with friends or online to earn money and for entertainment. Play the childhood dice game and entertainment is assured.It is a multiplayer game that will soon be launched in Hindi and other languages too.

They wanted to setup accurate measurement platform to understand the customer behavior better. The complete Website was based on AJAX platform and they were facing issues in data and visualizing the user funnels.

They were also struggling in setting up personalization and optimization roadmap as they were coming up with huge revamp and new digital properties.

Solution
DWAO helped Ludo Supreme to improve customer experienceand conversion metrics

Strategic Discovery: We audited Ludo Supreme’smarketing automation instance and identified various customer life cycle journeys that could be implemented. We designed flows of the new journeys and implemented 12 new journeys on their automation tool. These journey helped to engage the customersto play the game and registering for the ongoing contests.

Improved Deliverability: While doing audit of Ludo Supreme instance, we saw thatthe delivery rates were around 25% for pushcampaigns. We analysed the currentimplementation and found outthat there were 2 different accounts created on FCM for 2 apps and registration tokenswere not getting passed to the automation toolfor all the users. We helped Ludo Supreme in updating the SDK to resolve the issue. This increased their deliverability ratesto 45-50% forAndroid.

Setup Behavioral campaigns.

We identified campaigns based on user behaviour and areas on interest and configured segmented communicationsforthemaccording to their interests. These campaigns showed very good engagement.Users came back to the app, registered for the contests and played big cash tournaments.

We did the implementation of new journeys

We set up various automated customer life cycle journeys for CLudo Supreme. Below are the few examples:

  • Onboarding journey.
  • Payment dropoff journeys.
  • Tournament reminders.
  • Milestone journeys.
  • Daily rewards redemptions.

Result
We didn’t just stop there.

Strategic use case discovery

Deliverability audit and improvements.

Audit of existing set up and suggested missing events.

Implementation of new journeys.

Behavioral campaigns set up.

Campaign performance monitoring.

  • 90%

    Increase in deliverability rate for Android push

  • 17%

    Increase in conversions from new journeys

  • 200+

    Journeys Implemented on the automation tool

Related case studies

Reliance

Case study | Analytics

Achieved 97% GA4 Data Accuracy using BQ

Achieved 97% GA4 Data Accuracy using BQ

Reliance

Case study | CRO

Uplift The Conversions By Improving Product Listing For Titan

Uplift The Conversions By Improving Product Listing For Titan

Reliance

Case study | CRO

Improving Checkout For Mobile Visitors And Final Conversations

Improving Checkout For Mobile Visitors And Final Conversations

Reliance

Case study | CRO

Improving Home Page User Experience To Boost PDP Traffic & Conversions

Improving Home Page User Experience To Boost PDP Traffic & Conversions

Interested in learning more about us?
Explore capabilities
Reach out to us so we can guide you
Write to us