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BackOrganisations face a common challenge when sourcing new technology or services: the RFP process is timeconsuming, inconsistent and often fails to capture the right evaluation criteria. A wellstructured RFP template solves this by standardising the questions asked, the criteria weighted and the format in which vendors respond enabling applestoapples comparisons and faster decisionmaking.
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DWAO combines deep martech, adtech and digital experience expertise to help organisations run better procurement processes. Our RFP templates are built from real project experience across hundreds of enterprise implementations not generic checklists.
Evaluate ecommerce platforms with structured questions covering catalogue management, checkout experience, thirdparty integrations, site performance and scalability. This template helps procurement teams assess vendor capabilities across storefront, order management, payment processing and customer experience ensuring the platform you select can support your commercial goals now and well into the future.
Compare DAM vendors on asset storage, metadata management, workflow automation, brand portal capabilities and integration with MarTech stacks. This template guides teams through evaluating search and retrieval efficiency, version control, user permissions and scalability helping you select a DAM solution that best supports your content operations and brand governance requirements.
Designed for complex B2B buying scenarios, this template covers account management, contract based pricing, punchout catalogue support and ERP connectivity. It helps organisations evaluate vendor capability across multibuyer workflows, approval chains, credit management and selfservice portals ensuring the platform you choose can handle the full operational complexity of enterprise B2B commerce.
Outline project goals, technology stack preferences, design requirements, QA expectations and postlaunch support needs for web development engagements. This template structures vendor evaluation across delivery methodology, team composition, timeline, testing protocols and ongoing maintenance helping you identify a development partner with the technical depth and process maturity your project demands.
Define UX/UI expectations, brand adherence standards, responsive design requirements, accessibility compliance and creative deliverables. This template helps organisations evaluate agencies on their discovery process, design systems capability, prototyping approach and collaboration methodology ensuring you select a design partner who can effectively translate your brand vision into exceptional, highperforming digital experiences.
Assess content management systems on authoring experience, multisite support, headless capability, security standards and total cost of ownership. This template guides evaluation across workflow automation, personalisation features, developer experience and integration flexibility helping teams identify a CMS that empowers content creators while meeting technical and governance requirements of the enterprise.
DWAO has deep, handson expertise in DV360 and the broader Google Marketing Platform ecosystem. Our team has built and managed programmatic campaigns across industries meaning our DV360 RFP template is grounded in real operational knowledge, not theoretical best practice.
Structure vendor evaluations for customerexperience platform migrations, covering data portability, downtime risk, rollback planning and SLA commitments. This template helps organisations assess vendor migration methodology, parallelrun capability, data integrity validation and postmigration support ensuring a smooth transition that protects customer experience continuity and minimises operational disruption throughout the migration process.
Specify engagement models, technology requirements, IP ownership terms, delivery methodology and team structure for custom software builds. This template covers evaluation across agile practices, code quality standards, documentation, security protocols and escalation processes helping organisations select a development partner with the skills, culture and accountability needed for successful project delivery.
Evaluate CRM solutions on pipeline management, sales automation, reporting and analytics, thirdparty integrations and support for complex sales cycles. This template guides procurement teams through assessing contact management, forecasting accuracy, mobile capability and vendor support quality ensuring the CRM you select can scale with your sales team and business growth.
Compare marketing automation platforms on campaign management, lead scoring, personalisation capabilities, analytics and native CRM connectors. This template helps teams evaluate email deliverability, journey builder functionality, audience segmentation, A/B testing and reporting depth ensuring the platform you select can support the full lifecycle of demand generation and customer nurture programmes.
Define requirements for analytics platforms covering data collection, visualisation, attribution modelling, governance and realtime reporting capabilities. This template guides evaluation across SDK implementation, dashboard flexibility, data export options, privacy compliance and vendor support helping teams select an analytics solution that delivers actionable insight across all digital touchpoints and marketing channels.
Shortlist conversion rate optimisation partners based on experimentation methodology, tooling, reporting transparency and track record. This template helps teams evaluate hypothesis development processes, test velocity, statistical rigour, personalisation capabilities and analytics integration ensuring you engage a CRO partner with a structured, evidencebased approach to improving conversion performance across digital channels.
From customer data platforms to programmatic advertising and brand marketing, these templates help organisations evaluate digital marketing vendors with the precision and rigour they deserve.
Assess Customer Data Platform vendors on identity resolution, realtime segmentation, privacy compliance and activation capabilities. This template guides evaluation across data ingestion methods, profile unification accuracy, consent management, integration ecosystem and timetoinsight helping organisations select a CDP that delivers a truly unified customer view and effectively powers personalisation at scale.
Evaluate SEO agencies and tools on technical audit depth, content strategy, link building and reporting cadence. This template guides evaluation across onpage optimisation, site architecture recommendations, keyword research methodology, competitor analysis and transparency of work helping you select an SEO partner with proven processes and measurable impact on organic growth.
Define paid search requirements covering account structure, bidding strategy, audience targeting, creative testing and ROI benchmarks. This template helps organisations evaluate agency expertise across campaign architecture, negative keyword management, quality score optimisation, shopping campaigns and performance reporting ensuring your SEM partner delivers efficient, scalable paidsearch results that support your revenue goals.
Benchmark programmatic managed service providers on DV360 expertise, audience strategy, brand safety controls and performance transparency. This template guides organisations through evaluating inventory access, deal ID management, creative trafficking, attribution methodology and reporting ensuring you partner with a team that has the technical depth and strategic capability to maximise your programmatic investment.
Compare brand marketing agencies on creative capabilities, media planning, measurement frameworks and brand equity reporting. This template guides evaluation of strategic positioning, creative production quality, channel mix expertise, campaign attribution and long term brand building methodology helping you identify a marketing partner capable of growing brand awareness and preference across all relevant audiences.
Evaluate AI transformation partners on strategy development, use case prioritisation, model selection, integration capability and change management approach. This template helps organisations assess vendor expertise across data readiness, ethical AI governance, implementation methodology and measurable business outcomes ensuring you select a partner capable of delivering real, scalable AIdriven value.
Discover how we've helped businesses transform their digital advertising
OLX Autos leverages digital audio on DV360 to reach out to 9.6M+incremental users.
with DV360 campaign revenue rose by 17.5% through new plus retargeting efforts
Axis Max Life Insurance Limited and DWAO partnership delivers 10 percent rise in Term and Savings business
Do not rely on our claim alone. Hear from brands that have seen real improvement in their advertising through our DV360 solutions.
DWAO is trusted by leading brands across various industries that depend on our analytics expertise to boost their digital performance. From retail and finance to ecommerce and consumer services, our clients collaborate with us for dependable data strategies, smooth implementation, and measurable results. These longstanding relationships demonstrate our dedication to accuracy, accountability, and ongoing improvement.
Listen to companies who have used our DV360 solutions to revolutionize their advertising before you believe us.
Get started with our premium DV360 account services today and take your programmatic advertising to the next level.
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Head - Digital Marketing, Apollo247
"We collaborated with many agencies in the past, yet none matched the deep DV360 knowledge plus programmatic skill that DWAO brings to every project. Their clarity, guidance, and consistent performance give our marketing efforts a stronger direction. Over time they have grown from a regular service provider to a trusted partner who supports strategy, execution, and growth with steady commitment that elevates every campaign. "
SVP & Head – Ecommerce, AMLI
"This data driven transformation has strengthened our commitment to innovation and a customer first approach while creating clear measurable impact across our marketing efforts. It reflects how focused strategy plus consistent optimisation can drive meaningful progress for our brand. We extend our gratitude to the entire team for their dedication support and constant drive that helped turn these goals into strong results that continue to inspire our next steps. "
Asia Head of Digital & Performance Marketing, Olx Autos
"DWAO delivered strong results by guiding our digital campaigns with data backed strategy, steady optimisation, and clear regular communication. Their approach lifted performance across channels and helped us achieve ROI beyond what we expected. Their focus on detail and proactive support made the entire process more efficient, more transparent, and far more impactful for our ongoing growth."
Global Head Digital Marketing, ZS Associates
"DWAO raised standards with swift reliable highly impactful work Their skill produced remarkable outcomes A trusted ally for growth "
DWAO follows a proven, structured approach to help organisations run efficient and outcomefocused RFP processes from initial requirements discovery through to final vendor recommendation.
We offer in-depth training resources to help you quickly build confidence across all platform capabilities, from core fundamentals to advanced features. Additionally, we conduct customized training sessions and workshops for both small businesses and enterprises, with programs aligned to your objectives and experience level, from beginner to advanced.
