DV360 or Display and Video 360 is a digital advertising platform that helps businesses and marketers run online advertising campaigns. Imagine you want to promote your product or service on the internet like on websites, YouTube, or mobile apps. DV360 is like a powerful tool that lets you plan, create, and manage these ads all in one place.
DV360 offers robust audience targeting capabilities.
V360 provides access to a wide range of premium inventory.
DV360 streamlines programmatic advertising.
DV360 integrates seamlessly with other Google Marketing Platform tools.
DV360 provives everything you need in one place, from planning your ads to showing them to the right people. Other DSPs may not offer such a complete package.
Data Power of Google
DV360 has access to Googles data which means you can target your ads to very specific groups of people. Other DSPs might not have access to such a big data pool.
Lots of Places to Show Ads
DV360 lets you show your ads on many websites and platforms, including Googles own properties like YouTube. Other DSPs might not have as many options.
Fancy Ads Made Easy
DV360 provides various creative options to run ads as per your choice.
DV360 uses realtime and automated bidding to decide how much to pay for ads. This can help you get the best results.
Consider using DV360 when you have more advanced advertising needs and a larger budget. If you want to make eye catching ads that appear on various websites and reach specific groups of people DV360 is a right choice. It is especially great for video and display advertising.
DV360 also offers powerful features for targeting the right audience. If you care about brand safety and want to protect your brand reputation then DV360 is the right option for you.
If you are running global advertising campaigns in different countries or regions and need a platform that can handle this complexity, DV360 can help here. It provides flexibility and control over your advertising strateg allowing you to customize how you target audiences and how you spend your budget.
DV360 integrates well with other Google advertising tools and hence make it suitable if you want to manage your advertising across different online channels and track your campaigns performance comprehensively. However if you have a smaller budget or simpler advertising needs, other advertising platforms may also be a good fit.
You want to run fancy ads on the internet
You need to reach very specific groups of people
Your advertising budget is quite big
You plan to advertise on various websites and platforms
You care a lot about your brand's safety and reputation.
You are focused on global advertising in different countries / cities /regions
You like having lots of control over your ads and targeting
You are looking for advanced advertising options beyond basic ads
You want to track how well your ads are doing in detail
You want to integrate your advertising efforts across different online channels
You want to show your ads on premium inventories like Hotstar, ZEE5 etc
Get DV360 Account
Below are the key differences between Google Ads and DV360.
1. Targeting Options
Google Ads provides targeting based on keywords, demographics, location, and interests. DV360 offers advanced audience targeting, including first party and third party data segments, custom audiences, and more granular options for precise targeting.
2. Advertising Objectives
Google Ads primarily used for text-based search and display advertising, suitable for a wide range of businesses and objectives. Dv360 specializes in display and video advertising and hence it is ideal for brand focused campaigns and more advanced programmatic advertising strategies.
3. Ad Formats
Google Ads offers text ads, image ads, video ads, app promotion ads, and shopping ads. DV360 focuses on display and video ads, offering a wide range of rich media and interactive ad formats.
Google Ads primarily uses Google's search and display networks. DV360 accesses a broader range of inventory sources, including Google Display Network, YouTube, and various third-party exchanges.
Google Ads seamlessly integrates with Google Analytics and other Google marketing tools. DV360 part of the Google Marketing Platform integrate with other GMP components like Campaign Manager 360, GA4, Looker Studio and Search Ads 360.
5. Creative Capabilities:
Google Ads supports text based ad creatives, image ads, and responsive ads. DV360 offers a wider range of creative options, including rich media, interactive, and video creatives.
8. Campaign Complexity
Google Ads generally simpler to set up and manage, suitable for small to medium and medium sized businesses. DV360 better suited for larger enterprises and agencies handling complex programmatic campaigns with multiple targeting parameters
6. Bidding and Optimization
Google Ads utilizes bidding strategies like CPC and CPA for search and display. DV360 use programmatic bidding strategies, such as CPM and CPV with more sophisticated optimization options.
Google Ads can be more cost-effective for businesses with smaller budgets. DV360 typically requires a higher budget due to its advanced features and access to premium inventory and provides you better ROI gradually.
Get DV360 Seat
Below are the key features of DV360.
1. Integration with Googles Ecosystem
DV360 is part of the Google Marketing Platform, offering seamless integration with other Google advertising tools like Google Ads, Google Analytics, and Google Campaign Manager. This integration allows for a unified and holistic view of advertising efforts across channels, making it easier to manage and optimize campaigns.
2. Data and Audience Insights
DV360 leverages Googles vast data resources, providing access to extensive audience insights and data. Advertisers can tap into Googles first-party data and third-party data providers for precise audience targeting and personalization, which may not be as comprehensive in other DSPs.
3. Extensive Inventory
DV360 offers access to a wide range of premium inventory sources, including the Google Display Network, YouTube, and various third-party exchanges. This extensive reach provides advertisers with more opportunities to place their ads in front of their target audiences.
4. Rich Ad Formats and Creative Tools
DV360 supports a variety of ad formats, including rich media and interactive creatives. Its creative tools enable advertisers to design engaging and visually appealing ads, making it easier to capture users attention.
5. Brand Safety and Fraud Prevention
DV360 places a strong emphasis on brand safety and fraud prevention. It uses advanced technology to ensure that ads are displayed in safe and reputable environments, reducing the risk of ad fraud and protecting advertisers brand integrity.
6. Machine Learning and Automation:
DV360 incorporates machine learning and automation features for bid optimization, targeting, and ad placement. This dynamic optimization helps advertisers maximize campaign performance by adjusting bids and targeting parameters in real time, a feature that may not be as robust in some other DSPs.
Below are the steps for creating campaign in DV360.
1. Login & Navigate to Campaign
Start by logging into your DV360 account. Look for the "Campaigns" section or tab in the DV360 dashboard and click on it
2. Create a New Campaign
Find the "Create Campaign" button or option and click on it to start a new campaign.
3. Choose a Campaign Type
You will be asked to select the type of campaign you want to create. Common types include "Display" for image and banner ads and "Video" for video ads. Choose the one that suits your goals.
4. Set Up Basic Details
Fill in the campaign details, such as the campaign name and start/end dates. These details help you identify and manage your campaign.
7. Set Budget and Bidding
Determine your daily or lifetime budget, and select a bidding strategy (how you want to pay for ad interactions). Adjust these settings based on your budget and goals.
5. Select Targeting
Decide who you want to show your ads to. You can target specific demographics, interests, and behaviors. DV360 offers various options to help you narrow down your audience.
8. Create Ads
Build your ads by adding creative elements like images, videos , ad copy and headlines. DV360 provides tools to design and customize your ads.
6. Choose Ad Placements
Pick where you want your ads to appear, like websites, mobile apps, or YouTube. DV360 allows you to select from different inventory sources.
9. Review and Launch
These simple steps will help you to setup and execute your campaign in DV360. Once the campaign is setup and launched, regularly check your campaigns performance in DV360. You can make adjustments like changing targeting, increasing budget, or pausing poorly performing ads to optimize your campaign. To maximize the effectiveness of your DV360 campaign, strategic guidance is required for refining your targeting approach. Assess and adjust your targeting parameters based on analytics insights. If you notice that your landing page is not performing optimally, delve into your analytics to identify areas for improvement. Analysing different line items can provide valuable insights into which ones yield the best ROI. It is crucial to continuously optimize various elements of your DV360 campaign to enhance performance and achieve desired outcomes. There are numerous strategies and techniques available to fine-tune your campaign for optimal results. If you want expert advice or consultancy to optimize your DV360 campaign effectively, feel free to consult with us. Our team of professionals is ready to provide guidance, insights, and tailored recommendations to elevate your campaigns performance and drive success. Consult with us to leverage our expertise in optimizing your DV360 campaign, ensuring alignment with your objectives and maximizing return on investment
Please reach out to us if you're interested in setting up a DV360 account promptly. Our dedicated sales team is committed to guiding you through each phase of the process, ensuring a smooth and seamless experience. We prioritize affordability, offering competitive rates for acquiring your DV360 advertiser or partner account. By choosing to collaborate with us, you can benefit from expert assistance, timely support, and a tailored approach to meet your specific needs and preferences. Don't hesitate to contact us today to initiate the process and secure your DV360 account. We are here to assist you and make the acquisition process as straightforward and efficient as possible, ensuring you can leverage the capabilities and features of DV360 to drive success for your advertising and marketing initiatives. Trust in our expertise and commitment to delivering exceptional service as you embark on this journey with us to harness the power of DV360 for your business growth and development.