Industry

Home Appliances

Location

India

Solutions

Results

Case Studies | CRO

Uplift In Conversion Rate Through High Intent Target Use Cases

Whirlpool is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands

Whirlpool of India Ltd, a subsidiary of Whirlpool Corporation, strives to excel as a leading global company specializing in kitchen and laundry solutions, dedicated to enhancing home life. Based in Gurugram, we rank among the nation's foremost manufacturers and marketers of essential household appliances.

To establish an environment that prioritizes conversion optimization by optimizing the user experience, leveraging the capabilities provided by Adobe Experience Cloud

Increasing Adobe Experience Cloud Adoption
Optimizing User Experience
Increasing Conversion Rate

Enable Digital Analytics and AB Testing

We have set up an Adobe Target and Analytics for Whirlpool. Here, We have done admin setup, defining the data Layers, Integration with the website, etc. We have successfully implemented all these activities within two months.