With DWAO, ICICI Pru Life achieved real-time personalization to improve conversion by 3X

ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life) is promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited, and is one the biggest Life Insurance company in India.

They were using a platform for personalization and were struggling with

• Speed in which Personalization was loading.
• Time to go live for new use cases.
• Segmentation and New Ideas for optimization for existing users.

DWAO helped them to achieve faster personalization for existing users.

DWAO helped ICIC Pru Life to document all existing use cases and started migrating them to the newer platform. At the same time our consultants made sure that page performance and personalization deliveries are not impacted.

We were able to migrate the existing personalization experiences into Target within 4 weeks time. They were able to achieve almost real-time personalization which was a big advancement from existing solution. Due to faster personalization they conversion rates for existing users were almost 3x of what they were doing before Target.

Apart from these quick wins we were able to deploy around 50+ different personalization across multiple pages of the website. We are also helping them now to personalize the existing customers journeys to up-sell / cross-sell the relevant products.