Seamless HDFC LTD website migration with zero SEO impact

Channlenges

• URL Structure: AEM often uses a different URL structure compared to the existing platform.  Content Optimization: During the migration, it was essential to ensure that the content (meta tags, titles, descriptions, headings, and keyword usage) is optimized for search engines.
• Site Architecture: It was important to plan and implement the new site structure carefully to avoid any negative impact on SEO.
  XML Sitemaps and Robots.txt: It was necessary to update the XML sitemaps and robots.txt files in AEM to reflect the new site structure.
• Page Load Speed: During the migration, it was crucial to monitor and optimize the website's performance to avoid any negative impact on SEO.

Solution

• analytics and tracking tools are properly set up in AEM was essential to continue monitoring SEO performance accurately.
• Mobile Optimization: Ensuring that the migrated website was optimized for mobile devices.
• Pre-migration Analysis: conducted a detailed audit of the existing website to identify current strengths, weaknesses, and areas for improvement. Setup a baseline for comparison post-migration.
• Plan & Implementation: Create a detailed plan outlining the steps and timeline for the migration process to preserve SEO equity and prevent broken links. Set up proper server configurations, such as handling canonical URLs, redirects, custom error pages, website speed and performance by leveraging AEM's built-in optimization features and best practices. Content Migration and Optimization: Optimize content for target keywords and user intent.
• Post-migration Monitoring and Optimization: Conduct thorough post-migration testing to identify any issues, such as broken links, missing redirects, or performance problems. Continuously monitor and improve the website's SEO performance by leveraging AEM's analytics and SEO tools.