Today, digital marketing is all about starting meaningful conversations with your target audience. Instead of sending communications into the vacuum, you need a platform that allows you to contact your clients where they are—in their inboxes, on their phones, or even by traditional mail. Adobe Campaign Classic is one such tool, allowing you to create, execute and modify multi channel campaigns while adding a personal touch.
Adobe Campaign Classic is a robust marketing automation tool that allows firms to easily manage consumer engagements. It combines data from several touchpoints, allowing you to send tailored communications to specific audience segments. Whether you need to send a welcome email, a follow up SMS, or a printed direct mail piece, Adobe Campaign Classic connects all of these channels.
What distinguishes Adobe Campaign Classic is its versatility. It's designed to be adaptable—you may deploy it on premise, in a hybrid configuration, or entirely in the cloud. This means it can be customized to meet your organization's individual requirements, handling everything from small batches of messages to largecale worldwide campaigns without missing a beat.
Adobe Campaign Classic comes loaded with features that help you manage your campaigns more effectively. Here are some of its core capabilities:
Consider creating a campaign that spans every channel your clients use—email, SMS, push notifications and even direct mail—all from a single dashboard. Adobe Campaign Classic allows you to create and manage integrated campaigns that provide a consistent message no matter where your audience is.
Gone are the days of sending oneize fits all messages. Adobe Campaign Classic allows you to create precise audience segments based on customer behavior, demographics and transaction history. Its visual query editor lets you build complex criteria effortlessly, ensuring your message hits the right people at the right time.
The platform's visual workflow designer allows you to map out customer journeys using a drag and drop interface. Set up automated triggers to send messages when customers perform specific activities, such as abandoning a shopping cart or signing up for a newsletter, so you can always engage them at the proper time.
Personalization is essential for sticking out in a crowded market. Adobe Campaign Classic allows you to include dynamic content into your communications, ensuring that each customer has a personalized experience. This platform ensures that your communications feel uniquely made, with tailored subject lines and content blocks that adjust based on client data.
Understanding how your campaigns perform is crucial. Adobe Campaign Classic offers built in reports that track open rates, clicks, conversions and other key metrics. With these insights, you can refine your campaigns over time, making smarter decisions based on real data.
One of the biggest advantages is its seamless integration with other Adobe tools. Connect with Adobe Analytics for deeper insights, use Adobe Experience Manager for content creation and leverage Adobe Target to test different messages. This interconnected ecosystem means your marketing efforts work together more harmoniously.
Feature |
What It Does |
Benefit |
Cross Channel Orchestration |
Manages email, SMS, push notifications, direct mail, etc. |
Delivers consistent messaging across channels |
Advanced Segmentation |
Builds detailed audience segments with a graphical editor |
Sends targeted, relevant content |
Workflow Automation |
Designs automated customer journeys using a drag and drop interface |
Saves time and reduces manual errors |
Personalization |
Incorporates dynamic content and personalized messaging |
Enhances customer engagement and connection |
Reporting & Analytics |
Provides real time performance reports and data insights |
Enables informed decision making |
Adobe Cloud Integration |
Connects seamlessly with Adobe Analytics, Experience Manager, etc. |
Creates a unified marketing ecosystem |
Getting started with Adobe Campaign Classic might seem like a big task, but breaking it down into clear steps can make the process much smoother.
Adobe Campaign Classic offers three main deployment models:
Here’s a simple roadmap for setting up the platform:
For a comprehensive marketing strategy, integrate Adobe Campaign Classic with your existing systems:
Now that you’ve set up Adobe Campaign Classic, it’s time to get your campaigns off the ground.
A well planned campaign begins with a clear goal. Ask yourself: Do you want to increase client retention, generate new leads, or raise brand awareness? Once you've defined your objectives, the platform's segmentation features will help you find the correct audience.
Next, craft your message. Use the drag and drop builder to create responsive emails and dynamic content blocks that adapt to consumer data. Plan out the whole customer experience in the visual workflow designer, ensuring that every touchpoint is covered, from the initial welcome message to follow up reminders.
Personalization is what makes your customer feel special. With Adobe Campaign Classic, you can:
The key to a great campaign is frequently in the details. Create automated follow up sequences that respond to consumer actions, such as a reminder if a customer abandons their shopping. Use behavioral triggers to ensure that your messages are sent at the appropriate time. Always keep an eye on your workflows—if you discover any bottlenecks or delays, adjust the procedure to keep everything going smoothly.
No campaign is great from the beginning. Experiment with alternative email subject lines, content layouts and call to action buttons to see what works best. Analyze the findings to see which messages are most effective with your target audience. Use these information to continuously improve your approach, ensuring that each campaign outperforms the last.
When deciding on the best tool for your organization, it is important to consider both the features and the pricing. Here is a friendly comparison between Adobe Campaign Classic and Adobe Campaign Standard: