Advertising today is no longer just about running ads on Google or social media. If you want to grow your brand and sales, you need to reach people at the right time with the right message. One of the most powerful tools for this is Amazon DSP (Demand-Side Platform).
But here is the truth: running Amazon DSP campaigns can be complex. It requires strong strategy, access to data, and deep expertise. That is where an Amazon DSP agency comes in. These agencies help brands run smarter campaigns, use budgets wisely, and get better returns.
In this blog, we will cover:
- What is an Amazon DSP agency?
- What is the role of an Amazon DSP agency?
- How they help in improving ROI.
- How to select the right agency (Amazon DSP expertise plus other capabilities like CRO, analytics, and reporting).
- How Amazon DSP is different from DV360 and how agencies guide budget allocation.
- The importance of training and guidance.
What is an Amazon DSP Agency?
An Amazon DSP agency is a type of marketing agency that helps brands use Amazon’s demand-side platform to run ads. Amazon DSP allows advertisers to:
- Reach people using Amazon’s first-party audience data. This includes shopping behavior, browsing history, and purchase intent.
- Show display, video, and audio ads on Amazon-owned platforms like Amazon.com, Fire TV, and IMDb, as well as across the wider web.
- Retarget customers who looked at a product but did not buy.
- Build campaigns for awareness, consideration, and conversions.
On its own, Amazon DSP is a very powerful platform. But to make the most of it, you need an agency that understands how to use data, create the right audience segments, and continuously optimize campaigns.
What is the Role of an Amazon DSP Agency?
An Amazon DSP agency does much more than placing ads. Their role is to manage the entire campaign lifecycle, ensure the budget is used effectively, and deliver measurable business results.
Here is what they usually do:
- Campaign Strategy and Setup
- Defining audience segments based on shopping behavior, interests, and demographics.
- Creating campaigns for different stages of the buyer journey.
- Creative Development
- Designing ads for display, video, and streaming platforms.
- Making sure the creative matches the campaign objective.
- Ongoing Optimization
- Adjusting bids, placements, and targeting in real time.
- Managing ad frequency so the same customer does not get overexposed.
- Cross-Platform Strategy
- Running DSP alongside other tools such as conversion rate optimization (CRO), analytics platforms, and customer journey tools.
- Reporting and Insights
- Sharing transparent reports on impressions, clicks, conversions, and revenue.
- Turning data into insights that guide future campaigns.
In short, they make advertising more intelligent and effective.
How Amazon DSP Agencies Improve ROI
Return on investment (ROI) is the most important measure in marketing. A good Amazon DSP agency improves ROI in many ways:
- Access to Amazon Data: Agencies use Amazon’s unique audience insights to make sure ads are shown to the right people.
- Smart Budget Use: Instead of wasting money on irrelevant impressions, agencies optimize where and how the budget is spent.
- Better Testing: They test multiple versions of ads and creatives to see what performs best.
- End-to-End Approach: The best agencies combine DSP campaigns with CRO, analytics, and reporting. This creates an integrated strategy that delivers stronger results.
- Effective Retargeting: Agencies retarget customers who showed interest but did not buy, which increases conversions.
The end result is a campaign that not only reaches more people but also converts them into customers at a lower cost.
How to Select the Right Amazon DSP Agency
Not every agency that offers Amazon DSP services will be the right fit for your brand. Choosing carefully can save money and increase growth.
Here are the things you should look for:
1. Amazon DSP Expertise
- Proven experience running successful DSP campaigns.
- The ability to create custom audiences and advanced targeting.
- Case studies or client success stories.
2. Broader Martech Capabilities
- CRO (Conversion Rate Optimization): Landing pages need to convert visitors into buyers. An agency with CRO expertise ensures this happens.
- Analytics and Deep Reporting: Look for agencies that can connect DSP performance with Google Analytics, Adobe Analytics, or other reporting platforms.
- Experience in Programmatic Advertising: Agencies that also work with DV360 or The Trade Desk can give you balanced advice on where to spend.
3. Transparency
- No hidden charges.
- Clear reports and communication.
4. Relevant Experience
- Experience in your industry.
- Ability to handle both sales-driven and brand awareness campaigns.
An agency that understands both Amazon DSP and the wider marketing ecosystem (CRO, analytics, reporting, programmatic) will deliver far better results.
Amazon DSP vs DV360: Where Should You Spend?
Amazon DSP and Google DV360 are two of the most popular programmatic platforms. Both are powerful, but they serve different purposes.
Amazon DSP
- Uses Amazon’s first-party shopping and browsing data.
- Ideal for brands selling products on Amazon or targeting Amazon’s audience.
- Works very well for retargeting and conversion campaigns.
Google DV360
- Provides access to Google’s display network and third-party ad exchanges.
- Includes YouTube inventory for video advertising.
- Useful for awareness and top-of-funnel campaigns.
How Agencies Guide Budget Allocation
A skilled agency will help you split your budget wisely. For example:
- Use DV360 for large-scale brand awareness.
- Use Amazon DSP for retargeting and driving sales.
- Monitor both platforms together through unified analytics dashboards.
This balanced approach ensures the best of both worlds—wide reach with DV360 and high-intent conversions with DSP.
Training and Guidance
One of the overlooked advantages of working with an agency is the training they provide. A good Amazon DSP agency will not just run campaigns for you; they will also empower your team.
- Workshops: Sessions to explain how DSP works and how to read reports.
- Playbooks: Clear guidelines for campaign setup, bidding, and creative best practices.
- Ongoing Support: Regular strategy calls and consultations to ensure your in-house team learns and grows.
This way, you gain both short-term performance and long-term capability building.
Final Thoughts
Advertising today is all about data, personalization, and smart use of technology. Platforms like Amazon DSP and DV360 are at the center of this transformation.
However, the platform alone does not guarantee success. The real difference comes from working with the right Amazon DSP agency. An agency that combines DSP expertise with CRO, analytics, and deep reporting will help you:
- Reach the right audience.
- Use budgets more effectively.
- Improve conversions and ROI.
- Build long-term marketing strength through training and guidance.
If you are looking to grow your brand and maximize your ad spend, the right Amazon DSP agency like DWAO can become one of your most valuable partners.
