Amazon Self Serve Advertiser Account

If you are a brand or agency looking to run programmatic ads through Amazon DSP, you might be wondering:
“Can I get a self serve Amazon DSP account and run campaigns myself?”

The short answer is: Yes   but not directly through Amazon.
Let us explain how it works and how DWAO can help you get started.

What is an Amazon Self Serve Advertiser Account?

An Amazon DSP self serve account gives you access to Amazon's powerful advertising platform   where you can plan, create, and optimize your own campaigns. Unlike the managed service model (where a team runs your campaigns), the self serve model gives you more control, flexibility, and transparency.

You can:

• Launch and pause campaigns on your schedule
• Access detailed reporting and insights
• Optimize based on real time performance
• Test different creatives and targeting strategies

It is ideal for teams who want hands on control over their ad strategy   and already have some in house expertise.

But Here’s the Catch: Amazon Doesn’t Offer This Directly

Amazon does not provide self serve DSP accounts directly to advertisers   especially smaller or mid sized businesses.
Instead, access is granted through Amazon DSP partners like DWAO.

These partners already have the necessary DSP infrastructure and are authorized to offer:

• Self serve advertiser access (also known as care off accounts)
• Ongoing support and training
• Guidance on eligibility and account setup

Is Your Brand Eligible?

Amazon has some eligibility criteria for brands that want to operate DSP in self serve mode. These include:

• A minimum media budget (varies by market)
• Understanding of programmatic media buying
• Ability to manage and optimize campaigns independently

Not sure if you qualify? Dont worry   that’s where DWAO comes in.

How DWAO Helps You Get a Self Serve DSP Account

As a trusted Amazon DSP partner, DWAO can:

• Assess your eligibility and business fit
• Onboard your advertiser account under their DSP seat
• Train your team on using the platform
• Provide strategic support when needed   while you stay in full control

Whether you're a performance agency, brand team, or in house marketer, DWAO helps you set up and scale your Amazon DSP campaigns with confidence.

Ready to Run Ads on Your Terms?

If you are serious about programmatic advertising and want to explore Amazon DSP in a self serve model, connect with DWAO today.

We'll help you navigate eligibility, onboard quickly, and start leveraging Amazon’s unmatched shopper data   all with the freedom and control you need.

Contact DWAO to get your Amazon DSP Self Serve Advertiser Account set up today.
Let’s put your campaigns in your hands   the smarter way.