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For businesses that rely on data to drive growth Google Analytics has long been a trusted tool. While the free version of Google Analytics is widely used many enterprises require deeper insights more data processing power and advanced support. This is where Google Analytics Premium also known as Google Analytics 360 comes in. It is part of the Google Marketing Platform and designed for large organisations that need enterprise grade analytics. Understanding the Google Analytics Premium benefits helps you see why it is worth the investment for scaling businesses.
Google Analytics Premium or GA 360 is the paid enterprise version of Google Analytics. It provides advanced features higher data limits and integration capabilities that go far beyond the free version. It is built for companies managing high traffic websites mobile apps and multi channel campaigns where data accuracy and reliability are critical.
The free version of Google Analytics samples data once traffic volumes are too high. GA Premium increases hit limits dramatically and reduces sampling so you get more accurate insights even with millions of sessions. This ensures better decision making for large scale businesses.
GA Premium offers powerful attribution models that help you understand how different channels contribute to conversions. You can move beyond last click attribution and see the full customer journey across touchpoints. This leads to smarter budget allocation.
One of the biggest benefits of Google Analytics Premium is native integration with Google BigQuery. This allows you to export raw unsampled data run advanced queries and build custom dashboards. Data scientists and analysts can perform deep exploration that is impossible in the free version.
Enterprise businesses cannot afford downtime or data delays. GA Premium comes with SLAs for data freshness uptime and support. This guarantees reliability and ensures your marketing and product teams always have access to timely data.
With Google Analytics Premium you get access to dedicated account management training and premium support. This includes faster issue resolution and strategic guidance from Google or certified partners.
GA Premium enables custom funnel creation with more steps and conditions. This provides detailed insights into how users move across your site or app. You can identify drop off points more accurately and optimise conversion paths.
Large enterprises with multiple websites or apps benefit from roll up reporting. GA Premium consolidates data across properties so you can see performance at both micro and macro levels.
Integration with Google Ads and Display & Video 360 is tighter in GA Premium. You can create advanced audiences based on analytics data and use them directly for remarketing. This makes campaigns more precise and effective.
Unlike the free version which often shows sampled data at high traffic volumes GA Premium gives access to unsampled reports. This means your analysis reflects real numbers not estimates.
GA Premium integrates seamlessly with DoubleClick Campaign Manager and Bid Manager. This provides visibility into media performance and helps optimise spend across channels.
GA Premium allows more custom dimensions and metrics than the free version. Enterprises can track highly specific behaviours and business KPIs that are unique to their needs.
GA Premium is ideal for
• Large ecommerce businesses managing millions of sessions
• Enterprises with complex multi channel campaigns
• Companies requiring raw data exports for deep analysis
• Organisations needing guaranteed SLAs and premium support
• Businesses focused on building advanced attribution and predictive models
Google Analytics Premium unlocks the full potential of enterprise analytics. With unsampled data higher limits advanced integrations and premium support it provides the accuracy and scalability that growing businesses need.
At DWAO we help enterprises implement Google Analytics Premium and integrate it with their marketing ecosystem. From migration to training and custom reporting we ensure that businesses get the maximum value from GA 360.
If you want to discover the full Google Analytics Premium benefits and understand how it can transform your data strategy DWAO is here to guide you.