Is Your Bank Ready to Move to .bank.in

The Reserve Bank of India (RBI) has issued a mandate requiring all Indian banks to move their websites to the “.bank.in” domain by October 31, 2025. This initiative aims to improve digital security for online banking users. But alongside the security benefits, this shift brings some very real concerns for digital teams—especially when it comes to SEO.

If you’re managing your bank’s digital presence, this post will help you understand:

• What this change means
• How it could impact your SEO
• And how to plan a smooth, search-friendly migration

RBI’s Directive: A Quick Recap

RBI has made it mandatory for all banks to shift to the .bank.in domain as a move toward safer, verified digital banking experiences. While this is a positive step for security, it comes with high SEO stakes if your domain has been live and ranking for years.

What’s at Risk from an SEO Point of View?

When banks change domains without proper planning, they often face:

• A drop in traffic from lost rankings or crawl issues
• Broken redirects that frustrate users and confuse search engines
• Lost backlinks that lower your site’s authority
• Analytics and tracking gaps, breaking your performance reporting

🛑 Don’t leave your search traffic to chance. A poorly handled migration can cost you months of hard-earned visibility.

Your SEO Game Plan: How to Migrate with Confidence

To make this transition smooth and safe, here’s a simplified 5-step SEO strategy:

✅ 1. Audit Your Current SEO Performance

Map out your top-performing URLs, keywords, backlinks, and traffic patterns.

🔁 2. Plan a Redirect Map

Every page should have a one-to-one redirect (301) to its new .bank.in version. This ensures no SEO value is lost in the move.

🛠️ 3. Update All Technical SEO Elements

Sitemap, internal links, canonical tags, robots.txt, Search Console settings—all must reflect the new domain.

🧱 4. Keep Content & Metadata Intact

Preserve everything during the switch. Don't edit page titles, copy, or URLs during the migration.

📈 5. Monitor Closely

Set up dashboards to track rankings, traffic, crawl errors, and conversions before and after the migration.

How DWAO Can Help

At DWAO, we’ve helped large enterprises—including HDFC.com—navigate high-risk migrations with zero SEO disruption.

Whether you're working with an internal team or need full-service support, we offer:

• 🔍 Pre-Migration SEO Audits
• 🛠️ Strategy & Planning Workshops with your digital/IT teams
• 🚀 End-to-End Execution & Monitoring
• 📊 Post-Migration SEO & Analytics Review

👋 Need expert support for your .bank.in migration?
Let’s start with a quick consultation — no strings attached.

👉 Schedule a Free SEO Migration Audit

Final Thoughts

Switching to .bank.in is an important step forward—but it doesn’t have to come at the cost of your search performance. With the right planning and a reliable partner, you can make the transition secure, seamless, and SEO-safe.

Have questions or want to see how we've done it before?
📩 Contact Us Today — we’d be happy to share insights or a case study from our recent work with HDFC.