Authors
Search is evolving at lightning speed. With the rise of Large Language Models like ChatGPT Gemini and Perplexity users are no longer just clicking through lists of links. They are asking complete questions and getting conversational answers pulled from trusted sources. This shift has created a new discipline called LLM SEO. Understanding what it is and how it impacts your rankings is now essential for any brand that wants to stay visible in the age of AI powered discovery.
LLM SEO is the process of optimising your content so that Large Language Models can understand trust and include it in their generated answers. Unlike traditional SEO where the goal is to appear on page one of Google LLM SEO focuses on being cited by AI systems when they provide conversational responses.
This means success is not just about keyword placement. It is about depth authority clarity and user value. If your content is not optimised for LLMs it may never appear in AI summaries even if it ranks well in organic search.
LLMs are already shaping the way people discover information. Search Generative Experience from Google Bing Chat and AI assistants are becoming everyday tools. If your content is optimised you gain:
• Inclusion in AI generated responses
• Greater authority as your brand is cited as a trusted source
• Stronger visibility beyond traditional search engine rankings
Without LLM SEO even high performing websites risk losing clicks and visibility.
LLMs prioritise sources that solve queries fully. Shallow posts will not be selected.
• Write long form articles that cover topics in depth
• Add FAQ sections to mirror user questions
• Include statistics case studies and examples to increase reliability
LLMs mirror natural conversations. Queries are phrased as full questions.
• Optimise headings around natural language queries
• Provide concise direct answers before adding context
• Keep your tone clear simple and conversational
LLMs rely on trusted sources to avoid misinformation.
• Add author bios with proven expertise
• Reference credible studies and official reports
• Build backlinks from reputable industry websites
Schema markup makes content easier for AI systems to extract.
• Add FAQ schema to highlight question based content
• Use product and review schema for ecommerce businesses
• Structure your pages with clear headings and formatting
AI systems prefer current information.
• Refresh older posts with new insights and statistics
• Update metadata and titles with current year details
• Expand thin content into more comprehensive resources
LLM SEO does not replace traditional SEO. Instead it builds on it. By optimising for LLMs you are also improving Google rankings. Here is how it impacts both:
• Comprehensive content increases chances of ranking in organic results and AI responses
• Authority signals like backlinks and bios improve credibility across search engines and AI models
• Structured data helps Google crawl content and also supports AI understanding
• Freshness signals relevance in both traditional search and AI powered discovery
• Positive user experience strengthens engagement which benefits all ranking systems
So what is LLM SEO and how does it impact your search rankings It is the evolution of SEO for the AI era. LLM SEO ensures your brand is included in conversational answers while strengthening your visibility in traditional search engines.
Write complete intent driven content
Optimise for natural conversational queries
Strengthen authority with E E A T signals
Use structured data for clarity
Keep information updated and relevant
The future of search is AI driven and conversational. Ranking is no longer only about being on page one. It is about being selected by LLMs as a trusted reliable source. Brands that master LLM SEO will dominate both traditional search rankings and AI powered visibility.
At DWAO we help businesses implement LLM SEO strategies that build authority optimise content and future proof visibility. If you want to understand exactly what LLM SEO is and how it impacts your search rankings DWAO is here to guide you.