Analytics | Adobe

AEP Implementation Partner

Choosing the Right AEP Implementation Partner: Why Brands Trust DWAO

By Narender Singh
Apr 08, 2025 | 5 Minutes | |

Getting Adobe Experience Platform (AEP) up and running isn’t just another tech project. It is a major step toward transforming how your business understands and connects with customers. But here’s the thing AEP is powerful, complex, and unlike most other platforms out there. To do it right, you need a partner who’s been there, done that, and knows the ins and outs.

That’s where DWAO comes in.

We are an Adobe Gold Partner and have successfully implemented AEP for several leading brands across industries like telecom, retail, finance, and travel. We know what works, what doesn’t, and how to avoid the common pitfalls.

So, What Makes AEP Different?

AEP isn’t your typical marketing or analytics tool. It is a full-blown experience platform that brings all your customer data together in one place across systems, channels, and teams.

Here’s why it stands apart (and why implementation needs real expertise):

  • It is all about data real, messy, everywhere data. AEP connects data from your website, CRM, mobile apps, support systems you name it. Making all that data usable (and useful) takes serious planning and structure.
  • It works in real time. This isn’t batch processing from yesterday. AEP lets you personalize experiences as they happen, which means your systems and data pipelines need to be fast, clean, and reliable.
  • It plays well with others. AEP works best when integrated with Adobe tools (like Analytics and Journey Optimizer) as well as your existing systems. Connecting it all is no small task.
  • Privacy matters. AEP deals with a lot of personal data, so getting things like consent and governance right is critical not optional.

In short, it is a platform with a lot of moving parts. And that’s exactly why having the right partner matters.

Why DWAO?

We’ve been helping brands implement Adobe solutions for years, and when it comes to AEP, here’s what sets us apart:

1. We Know the Platform Inside Out

Our team is certified and experienced across the full Adobe stack not just AEP. We’ve helped companies in different sectors set up AEP in a way that fits their business, not just the tech requirements.

2. We Start With Your Data

Before we talk tools, we dig into your data where it lives, how it flows, and what you actually want to do with it. We help design the right structure (using Adobe’s XDM model) so your data makes sense, is clean, and ready to power great experiences.

3. We Make It All Work Together

AEP doesn’t exist in a vacuum. We help connect it with your other systems Adobe or not and make sure it is delivering real-time, personalized experiences the way you envisioned.

4. We Stick Around

Our job doesn’t end once AEP is live. We continue to support, monitor, and optimize your setup so it keeps delivering value over time.

 

Let’s Build Something Great Together

If you are thinking about implementing Adobe Experience Platform or if you’ve started and hit a few bumps we are here to help. At DWAO, we bring the experience, the team, and the passion to make AEP work for you.

Let’s chat. We’d love to hear about your goals and see how we can help.

Authors

Narender Singh

Head of Marketing - Earned Media
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