Analytics | GA

Google Analytics Premium Partner

By Sumit Bhardwaj
Jan 06, 2021 | 5 Minutes | |

If you are thinking about Google Analytics 360 (GA4 360) or trying to get more out of your marketing data, you've probably come across the term “Google Analytics Premium Partner.” It sounds fancy   and it is   but it is also about something simple: working with a team that knows their stuff and can help you get real results.

That’s where DWAO comes in.

We are proud to be a Google Analytics Premium Partner, but honestly? That’s just one part of the story. Let’s talk about what that actually means   and why it matters when you are choosing the right partner for your business.

 

So, What Exactly Is a Google Analytics Premium Partner?

Being a Google Analytics Premium Partner means that Google has officially recognized DWAO for having:

  • Deep product knowledge of GA4 360
  • The ability to handle complex implementations
  • A track record of success with large enterprises
  • Certified team members who understand both the tech and the strategy behind it

In short, we’ve been through the training, passed the tests, done the work   and we’ve got the badge to prove it.

But the truth is: just having access to GA4 360 isn’t enough. It is what you do with the data that matters.

 

What Does a Premium Partner Actually Do?

Here’s what you can expect from a partner like DWAO:

  • Help planning and setting up GA4 360 properly   no messy data, no missed metrics
  • Smooth migration from Universal Analytics to GA4
  • Proper tagging via Google Tag Manager (or even server-side tagging if you are ready for it)
  • Clean, custom reports so your team actually uses the data
  • Ongoing support, QA, governance   the works

But here’s where things get interesting: our role doesn’t end at GA4.

 

Are We a Google Analytics Reseller?

Yes   and you can check it for yourself.

Head over to Google’s official Marketing Platform Partners directory, type in DWAO, and you will see us listed there. Look for the Google Analytics 360 badge   and if you see it, you will know we are legit.

We are a certified reseller, which means we can help you buy GA4 360 licenses directly   with the added bonus of hands-on support, onboarding, and service.

 

But Here’s Why You Should Really Choose DWAO

We are not just “that team who sets up your analytics.”

We are the team that helps you connect the dots between data and decision-making   not just in GA4, but across your entire marketing stack.

Let’s say you have GA4 360 running   great! But what happens when you want to:

  • Push audiences into DV360 for programmatic campaigns?
  • Use SA360 for smarter, data-driven search ads?
  • Track ad performance through Campaign Manager 360 (CM360)?
  • Stream data into BigQuery and build a machine learning model for lead scoring?
  • Create dashboards that actually tell a story   not just dump data?

That’s where DWAO stands out.

 

We Help You Build the Full Picture

Because we work across the entire Google Marketing Platform, we help you go from:

“What’s happening on my website?”
to
“How do I turn that data into smarter targeting, better campaigns, and actual business growth?”

We’ve helped brands build:

  • ML-powered lead scoring systems
  • Cross-channel attribution models
  • Audience strategies based on first-party data
  • Real-time reporting dashboards
  • Marketing workflows that connect GA4, DV360, and GCP in one seamless flow

We are not here to just set up your GA4 account. We are here to help you make your data work harder for you.

 

Choose a Partner That Grows With You

When you are choosing a Google Analytics Premium Partner,  do not just look for someone who can install the code.

Ask:

  • Do they understand the full marketing and data ecosystem?
  • Can they help with activation, not just measurement?
  • Can they support advanced use cases   like machine learning, customer journey analysis, or BigQuery integration?
  • Will they train your team and stick around after setup?

At DWAO, the answer is yes   to all of the above.

 

Why Clients Choose DWAO

  • ✅ Certified Google Analytics Premium Partner & Reseller
  • ✅ Deep expertise in GA4 360 + GMP tools like DV360, SA360, CM360
  • ✅ GCP & BigQuery specialists   not just media folks
  • ✅ 100+ successful enterprise implementations
  • ✅ Dedicated support + training + real partnership

We  do not do cookie-cutter work. We work closely with your team, understand your goals, and build smart, scalable setups that make your data actually useful.

 

Go Beyond Just GA4

GA4 is important   no doubt. But if you are only choosing a partner for that, you are missing the bigger opportunity.

With DWAO, you  do not just get a GA4 implementation. You get a team that helps you:

  • Activate insights
  • Personalize experiences
  • Power smarter media
  • And ultimately, grow better

So if you are ready to do more with your data, let's talk. We are here to help   with GA4 360 and so much more.

 

Want to explore what a complete analytics and marketing stack looks like for your brand?
Let’s connect   and build it, together.

 

Authors

Sumit Bhardwaj

Senior Analytics Consultant
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