Authors
What is Amazon Marketing Service?
Amazon Marketing Services refers to the tools and advertising solutions Amazon provides to help sellers promote their products both on and off the platform.
It includes:
In short , it is a full toolbox to help your products get seen , clicked , and bought.
Features of Amazon Marketing Services
Here are the key features you get when you use Amazon marketing tools:
1. Sponsored Products
These ads show up in search results and on product pages. They look like regular listings but with a little “Sponsored” tag. They are designed to drive quick sales and are great for visibility.
2. Sponsored Brands
These banner-style ads appear at the top of search results and help build brand awareness. You can showcase multiple products along with your logo and a custom headline.
3. Sponsored Display Ads
These help you retarget shoppers who viewed your product (or similar ones) but didn’t buy. They appear across Amazon and even on external websites and apps.
4. Amazon DSP
With DSP (Demand-Side Platform) , you can run programmatic ads on and off Amazon. This includes video ads on Fire TV , OTT platforms , and more. Great for building long-term brand visibility.
5. Brand Storefronts
Create a custom page for your brand on Amazon. It is like your own mini-website within Amazon to tell your story , feature collections , and drive more discovery.
6. Detailed Reporting
You get deep insights on what is working and what is not from impressions and clicks to conversions and ROAS (Return on Ad Spend).
Benefits of Using Amazon Marketing Services
If you are still wondering why you should invest in Amazon marketing , here is what is in it for you:
✅ Increased Visibility
Ads help your product appear at the top of search results even above organic listings. That means more eyeballs and better chances of getting clicked.
✅ Better Sales Performance
With smarter targeting , you reach the right people at the right time when they are actively shopping. That leads to more conversions and revenue.
✅ Retargeting Power
Reach customers who showed interest but didn’t convert. Bring them back and win the sale with Sponsored Display or Amazon DSP.
✅ Full Funnel Coverage
From awareness to purchase , Amazon marketing lets you run campaigns for every stage of the buyer journey.
✅ Insights & Optimization
See exactly how your campaigns perform , what is working , and where to improve. Everything is data-backed and measurable.
How DWAO Can Help You Win with Amazon Marketing
Running Amazon campaigns can feel overwhelming especially if you are managing other parts of your business. That is where DWAO steps in.
We are a certified Amazon advertising partner with deep expertise in both marketing and MarTech. With us , you get more than just ad management you get a partner who understands the bigger picture.
Here is how we help:
🎯 1. Custom Strategy for Your Brand
We don’t copy-paste strategies. Our team takes time to understand your business , your market , and your goals. Whether you are launching a new product or scaling a best-seller , we craft a marketing plan tailored to your success.
💼 2. Proven Experience with 100+ Brands
DWAO has worked with 100+ global and regional brands across industries like retail , beauty , electronics , fashion , and more.
We have seen what works. We know the patterns. And we apply that experience to help you move faster and avoid costly mistakes.
🛠 3. End-to-End Campaign Management
From setting up your Sponsored Ads to managing your Amazon DSP campaigns , we handle everything:
You focus on your products. We’ll handle the growth.
👨💻 4. Certified and Experienced Team
Our team is Amazon Ads certified , which means we have passed Amazon is own training and testing programs. But beyond the certifications , our people bring years of hands-on experience managing real-world campaigns.
You’ll always be supported by someone who knows the platform inside out.
🤝 5. Dedicated Support & Communication
No vague updates. No long silences. With DWAO , you get:
We believe in building partnerships not just client lists.
Bonus: DWAO Does More Than Just Ads
We are not just an Amazon marketing agency. We are also a MarTech expert. That means we bring the power of analytics , automation , and personalization to your campaigns.
With tools like:
We help you connect the dots between clicks , sales , and long-term customer value.
Final Thoughts
Amazon is a massive marketplace but it's also a complex one. Running ads without a clear strategy can burn through your budget fast. That is why working with a trusted partner like DWAO makes all the difference.
We combine:
…to help brands win on Amazon.
Ready to grow with Amazon Marketing?
Let is talk. Whether you are just getting started or want to scale , DWAO is here to guide you.