How to fix google ads disapproved destination not working issue with SA360

The success of an affiliate business relies heavily on how much data they gather about their campaigns. This information helps them understand how well their ads are doing and lets them retarget their ads for better results. However, when advertisers don't allow affiliates to use certain tools, like pixels, it makes it hard for affiliates to gather this data. This lack of data can hurt their business, as they can't track important things like how many people are visiting their site. This is a big problem for them.

 

On the other hand, advertisers have valid reasons for not allowing affiliates to use pixels on their websites. For example, using pixels can slow down a website, which can be bad for the user experience. This creates problems and conflicts between affiliates and advertisers.

 

Challenges between Affiliates and Advertisers

• Trust Issues: When affiliates claim that people clicked on their ads and visited the advertiser's site, but the advertiser can't see any proof, it creates trust issues.
• Remarketing Issues: Without pixels, affiliates can't track who clicked on their ads and visited their site, making it hard to retarget those people with new ads.
• Goals & Conversions: Without the right data, it's hard for affiliates to track how well their ads are converting.
• Payment: If affiliates get paid based on the number of clicks or visits, not being able to track this data can cause problems with payment.

Despite these challenges, affiliate businesses still find ways to operate. But how can affiliates grow their business with these challenges?

 

One solution many affiliates use is called "Redirection Hack." Affiliates create a special link that sits between their ad and the advertiser's site. This link helps them gather information about clicks. However, using redirection links can cause problems with platforms like Google Ads, leading to ads being disapproved or accounts being blocked.

 

There's another solution that can help mitigate all these issues: Search Ads 360 (SA360). SA360 is a platform that helps track clicks for Google Ads campaigns. By using SA360, affiliates can gather the data they need without relying on pixels or redirection links. This can help them better understand their campaigns and improve their results.

 

How does this solution works ?

Instead of implementing a tracking URL, link your ads with Search ads 360 and use their tracking links. This will solve the problem ethically.

• The Tracking URL post using and Integrating Google ads looks something like mentioned below:

https://ad.doubleclick.net/searchads/link/click?{_dssagcrid}&ds_a_cid=118197080&ds_a_caid={campaignid}&ds_a_agid={adgroupid}&ds_a_fiid={feeditemid}&ds_a_lid={targetid}&ds_a_extid={extensionid}&{_dssftfiid}&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_e_network={network}&{ifpla:ds_e_product_group_id={product_partition_id}&ds_e_product_id={product_id}&ds_e_product_merchant_id={merchant_id}&ds_e_product_country={product_country}&ds_e_product_language={product_language}&ds_e_product_channel={product_channel}&ds_e_product_store_id={store_code}}&ds_url_v=2&ds_dest_url={unescapedlpurl}

• The parameters of above URL can be changed and we also can put custom parameters under ‘Final URL Suffix’ .

Example: param1=value1&param2=value2

Steps For Integration:

• Create SA360 account and first integrate the same with CM360 for Floodlight configuration.

• Once done, need to Link all Google Ads Accounts with SA360 one by one.
• Click On Google Ads For Linking new AccouAccount

• Choose one of the 2 options from below:

• Once the account details are entered, a request email will be sent to the Account holder.
• Once he approves it the accounts will be synched.