How to Get an Amazon DSP Account

So, you have heard about the power of Amazon DSP   the ability to target shoppers based on what they browse, buy, and search on Amazon. It sounds like the dream setup for any digital advertiser. But here comes the real question:
How do you actually get access to Amazon DSP?

Here’s everything you need to know   in plain, simple terms.

First Things First: You Can’t Sign Up Directly

Unlike platforms like Google Ads or Facebook Ads, Amazon DSP is not a direct self serve platform for most advertisers. Amazon does not give individual brands or businesses access to DSP accounts on their own.

Instead, there are two ways you can use Amazon DSP:

1. Through Amazon’s own managed service (which usually comes with high minimum spend requirements, often starting at $35,000+)
2. Through an Amazon DSP Partner, like DWAO

So, What’s the Easier Route?

The simpler and more flexible way to get started is by partnering with an Amazon DSP certified partner.

These partners already have access to Amazon DSP seats and can onboard brands of all sizes under their umbrella   either through managed services (where the partner runs your campaigns for you) or care off/self serve models (where you run the campaigns, but the seat is theirs).

Why Use an Amazon DSP Partner Like DWAO?

• ✅ Lower minimum budgets: You dont need a massive ad budget to get started
• ✅ Access to expertise: DSP partners like DWAO know the ins and outs of the platform   from campaign setup to optimization
• ✅ Quicker onboarding: No waiting or approvals from Amazon; your partner already has the seat
• ✅ Better results: With access to Amazon audience data and hands on support, your campaigns are more likely to perform

The Process to Get an Amazon DSP Account via a Partner

Here’s how it typically works:

1. Choose a Certified Amazon DSP Partner
   Find a trusted partner like DWAO who offers Amazon DSP access.
2. Discuss Your Business Goals
   Share what you want to achieve   awareness, retargeting, lead generation, etc.
3. Choose Your Engagement Model
   • Managed Service: The partner runs the campaigns for you
   • Care Off/Self Serve: You get platform access but manage campaigns on your own
4. Get Onboarded
   The partner sets up your advertiser profile under their seat.
5. Launch Your Campaign
   Start targeting Amazon’s massive audience across web, mobile, Fire TV, IMDb, and more.

If you are looking to advertise using Amazon’s rich shopper data and premium ad inventory, Amazon DSP is one of the most powerful tools out there. But since Amazon doesn’t hand out DSP accounts directly, working with a certified partner like DWAO is your gateway to success.

It is faster, easier, and you get the added bonus of expert support.