How to Run Ads on Amazon DSP

If you're a brand or agency exploring programmatic advertising, you have likely heard of Amazon DSP (Demand Side Platform)   Amazon’s powerful tool that lets you run display, video, and audio ads using Amazon’s rich shopper data.

But how exactly do you run ads on Amazon DSP?

Here’s a beginner friendly guide to walk you through the process   including how to get started, what to expect, and how DWAO can support you as a trusted Amazon DSP Partner.

Step 1: Understand What Amazon DSP Can Do

Before jumping in, it is important to understand what Amazon DSP offers:

• Audience targeting based on Amazon browsing, shopping, and search behavior
• Access to premium placements like Amazon.com, IMDb, Twitch, Fire TV, and top third party websites/apps
• Display, video, and audio ad formats
• Remarketing capabilities (target users who viewed or didn’t purchase)
• Lookalike audience targeting

It is a powerful platform for both performance marketing and brand awareness.

Step 2: You’ll Need Access (Spoiler: You Can’t Get It Alone)

Unlike Google Ads or Facebook, Amazon DSP does not offer direct self signup to advertisers.
To run ads, you need to go through:

• Amazon’s managed services (usually for large brands with high minimum spends), or
• An Amazon DSP Partner, like DWAO

Working with a DSP partner is the most flexible and efficient way to get started   especially for mid sized businesses or those new to programmatic ads.

Step 3: Define Your Campaign Goals

Once you are onboarded through a partner like DWAO, the next step is to plan your campaign. Ask yourself:

• Are you looking to build awareness?
• Do you want to retarget shoppers who didn’t convert?
• Are you launching a new product or collection?

Your goals will define your audience, ad format, creative strategy, and budget.

Step 4: Set Up the Campaign in Amazon DSP

With your campaign plan in hand, your DSP partner will help you:

1. Select audiences based on shopping behavior, intent, or remarketing lists
2. Choose inventory – Amazon owned sites (Amazon.com, Prime Video, IMDb), third party apps, and websites
3. Pick ad formats – display banners, in stream video, or audio
4. Set targeting rules – geography, device, time of day, etc.
5. Define the budget and bidding strategy
6. Upload creatives or work with the partner to design them

Once everything is set, your campaign is ready to launch!

Step 5: Monitor, Optimize, Repeat

Once the campaign is live, you’ll want to continuously monitor its performance. Amazon DSP provides detailed insights like:

• Impressions, clicks, conversions
• Cost per action (CPA)
• Return on ad spend (ROAS)
• Audience overlap and reach

A partner like DWAO will help you analyze this data, fine tune your strategy, test new audiences, and improve performance over time.

Final Thoughts

Running ads on Amazon DSP opens the door to some of the most powerful data driven advertising opportunities available today.
But it is not a DIY tool   you need the right partner to get in and make the most of it.

That’s where DWAO, an official Amazon DSP Partner, comes in.

 Ready to run your first Amazon DSP campaign?
Connect with DWAO for access, strategy, and full support   whether you prefer self serve or fully managed services. Let’s get your brand in front of the right audience, at the right time.