How to Run Ads on Amazon Prime

You’ve seen the high-quality shows and movies on Amazon Prime Video, but did you know you can advertise on it too?
Yes   your brand can appear right alongside top streaming content, reaching millions of viewers in a premium, non-skippable environment. Sounds exciting, right?

Here’s everything you need to know about how to run ads on Amazon Prime, and how DWAO, an official Amazon DSP partner, can help you get started.

Can You Run Ads Directly on Amazon Prime?

The short answer: Yes   through Amazon DSP.

Amazon Prime Video offers ad placements through its Demand Side Platform (DSP), allowing brands to show:

• In-stream video ads before, during, or after Prime Video content
• Ads on Fire TV and IMDb TV (now Amazon Freevee)
• Targeted campaigns across Amazon's vast media ecosystem   all based on real Amazon shopping, browsing, and viewing behavior

But here's the catch   you can’t do it alone.

There’s No Direct Signup   You Need an Amazon DSP Partner

Amazon DSP is not a self-serve ad platform like Google or Facebook.
To advertise on Amazon Prime Video, you need access to the Amazon DSP   and that means working with an authorized partner like DWAO.

How to Run Ads on Amazon Prime via Amazon DSP

Here’s a quick step-by-step guide:

1. Partner With an Amazon DSP Agency Like DWAO

We help you get access to the platform (since Amazon doesn’t allow direct signups), guide your strategy, and manage your campaign if needed.

2. Define Your Target Audience & Campaign Goals

Whether you want to raise brand awareness, promote a new product, or retarget viewers   we'll align the media plan accordingly.

3. Choose Ad Formats & Placements

You can run:

• Video ads on Amazon Prime Video (pre-roll, mid-roll)
• Ads on Fire TV
• Companion display units to reinforce your message

4. Launch Campaign with Smart Targeting

With access to Amazon’s audience data, we can target users based on:

• What they’ve shopped or browsed on Amazon
• Genres or types of shows they watch
• Location, household income, device type, and more

5. Monitor & Optimize

DWAO provides full reporting, optimization, and insights   helping you make the most of every ad dollar spent.

Why Advertise on Amazon Prime?

• 🎯 Highly Engaged Audience: Viewers are leaned-in and focused on the content
• 🛒 Intent-Based Targeting: Ads can be served based on shopping history
• 📺 Premium Inventory: Ads run in high-quality streaming environments
• 🔄 Cross-Device Reach: Connect with users across mobile, desktop, and Fire TV

DWAO: Your Gateway to Amazon Prime Advertising

At DWAO, we are a certified Amazon DSP Partner, which means we can give you access to Amazon Prime Video ads, and help you:

• Plan and launch your campaign
• Target the right viewers
• Track performance and optimize in real-time
• Choose between managed service or self-serve (care-off) models

Ready to Advertise on Amazon Prime?

Contact DWAO today to explore advertising opportunities on Amazon Prime Video through Amazon DSP.
We’ll help you reach high-intent, engaged viewers   where and when it matters most.