Industry

Home Appliances
Location

India
Solutions

Adobe Analytics

Adobe Target
Results

46% Uplift in conversion rate through high intent target use cases

21 Lacs Revenue generated through high intent target use cases

5 Use cases which helped in optimizing customer journey

4 Use cases helped in improving the engagement rate

Background

Whirlpool is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands

Whirlpool of India Ltd, a subsidiary of Whirlpool Corporation, strives to excel as a leading global company specializing in kitchen and laundry solutions, dedicated to enhancing home life. Based in Gurugram, we rank among the nation's foremost manufacturers and marketers of essential household appliances.

Objective

To establish an environment that prioritizes conversion optimization by optimizing the user experience, leveraging the capabilities provided by Adobe Experience Cloud

Increasing Adobe Experience Cloud Adoption

Optimizing User Exprience

Increasing Conversion Rate

Solution

Enable Digital Analytics and AB Testing

We have set up an Adobe Target and Analytics for Whirlpool. Here, We have done admin setup, defining the data Layers, Integration with the website, etc. We have successfully implemented all these activities within two months.

Customer Experience Research

We used research techniques to understand the experiences and information that customers generate, refining that data into actionable insights that can help understand customer behaviour and drive engagement across products and experiences.

Customer Experience Optimization

Using Adobe Target, we configured multiple activities and converted all insights into actionable ones.

Analytics Insights and Knowledge Management

Creating dashboards and monitoring data regularly to uncover new insights and create a knowledge repository of the experiments done to date.

We have enabled Whirlpool of India Ltd. to create a conversion optimization-driven environment with the help of Adobe Experience Cloud. Below is the high-level list of Activities we have done to improve business KPI.

Result