ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life) is promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited, and is one the biggest Life Insurance company in India.
They were using a platform for personalization and were struggling with
DWAO helped ICIC Pru Life to document all existing use cases and started migrating them to the newer platform. At the same time our consultants made sure that page performance and personalization deliveries are not impacted.
We utilized advanced Adobe Target features to fine tune the complex segmentation logics and at the same time setup integration with Adobe Analytics to measure the performance of the all.
We conducted regular ideation sessions with various teams using our four point ideation process. We helped them to clearly define the way ahead for Optimization and Personalization to make sure that we have enough ideas to work upon for atleast next 8 weeks.
We were able to migrate the existing personalization experiences into Target within 4 weeks time. They were able to achieve almost real-time personalization which was a big advancement from existing solution. Due to faster personalization they conversion rates for existing users were almost 3x of what they were doing before Target.
Apart from these quick wins we were able to deploy around 50+ different personalization across multiple pages of the website. We are also helping them now to personalize the existing customers journeys to up-sell / cross-sell the relevant products.
DWAO helped Lenskart reduce Analytics time ramp up time for new teams, create automated dashboards and centralized data source to significantly reduce licensing fees cost of their enterprise marketing tool.
