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IndustryReal Estate
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LocationIndia
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Solutions
Web Engage
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Results
- 2x Reduction in licensing cost by optimizing analytics implementation.
- 6+ 3rd party data sources integrated.
- 5x Lesser time for Adobe analytics ramp-up.
At Lodha, our passion is to create landmarks that meet global standards, epitomise the values of our family, and are built on a legacy of trust spanning four decades. We are guided by our vision of ‘Building a Better Life’ and believe that homes transform lives. A home is a springboard for the dreams and aspirations, for living a healthier and fulfilled life.
IP Reputation Building
Conversions of Leads to Opportunities
Daily Ad hoc Campaigns Set Up
Custom Dashboards Reports Set up
IP Reputation Building: We have increased the IP domain reputation of all 3 sub-domains of Lodha Group from Low to high in the first 2 months of engagement and maintained it all time high till now. Earlier they were getting 4-5% open rate for promotional communications from these sub domains but now we are getting more that 14% open rate for promotional campaigns.
Lead to Opportunity Conversion: We have created a lead scoring model on their automation toolbased on the user interactions with communications and behaviour recorded on the website. Based on this we have identified the Most qualified leads and got them prioritized through different channels. This way we have converted 22% leads to Opportunities.
We have done integration with theiraudience manager to share the segment from automation tool to audience manager. We have configured various remarketing campaign on the intelligent segments we had shared from the marketing automation tool, there by reducing the cost of these campaigns by excluding the users who are already engaging with other mode of communications.
We have set various Automated Cross Channel Campaigns for Lodha Group:
- Lead Scoring Model
- Lead Engagement Journey.
- Opportunity to Site Visit.
- Visit done Booking not done.
- 3D Project Walkthrough Journey (After Covid Alternative to Site Visit).
Strategic use case discovery
Deliverability audit and improvements.
Audit of existing set up and suggested missing events.
Implementation of new journeys.
Behavioral campaigns set up.
Campaign performance monitoring.
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90%
Increase in deliverability rate for Android push
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17%
Increase in conversions from new journeys
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200+
Journeys Implemented on the automation tool
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