• Industry
    • Real Estate
  • Location
    • India
  • Solutions
  • Results
    • 90% Increase in deliverability rate for Android push
    • 17% Increase in conversions from new journeys
    • 200+ Behavioural campaign executed
Lodha Group is an Indian multinational real estate company headquartered in Mumbai, India.

At Lodha, our passion is to create landmarks that meet global standards, epitomise the values of our family, and are built on a legacy of trust spanning four decades. We are guided by our vision of ‘Building a Better Life’ and believe that homes transform lives. A home is a springboard for the dreams and aspirations, for living a healthier and fulfilled life.

Lodha Group wanted to increased their business KPIs.

IP Reputation Building

Conversions of Leads to Opportunities

Daily Ad hoc Campaigns Set Up

Custom Dashboards   Reports Set up

DWAO helped lodha Group to convert Conversions of Leads to Opportunities

IP Reputation Building: We have increased the IP   domain reputation of all 3 sub-domains of Lodha Group from Low to high in the first 2 months of engagement and maintained it all time high till now. Earlier they were getting 4-5% open rate for promotional communications from these sub domains but now we are getting more that 14% open rate for promotional campaigns.

Lead to Opportunity Conversion: We have created a lead scoring model on their automation toolbased on the user interactions with communications and behaviour recorded on the website. Based on this we have identified the Most qualified leads and got them prioritized through different channels. This way we have converted 22% leads to Opportunities.

Setup Remarketing campaigns.

We have done integration with theiraudience manager to share the segment from automation tool to audience manager. We have configured various remarketing campaign on the intelligent segments we had shared from the marketing automation tool, there by reducing the cost of these campaigns by excluding the users who are already engaging with other mode of communications.

We did the setup of Customer Life Cycle Journey Campaigns

We have set various Automated Cross Channel Campaigns for Lodha Group:

  • Lead Scoring Model
  • Lead Engagement Journey.
  • Opportunity to Site Visit.
  • Visit done Booking not done.
  • 3D Project Walkthrough Journey (After Covid Alternative to Site Visit).

We didn’t just stop there.

Strategic use case discovery

Deliverability audit and improvements.

Audit of existing set up and suggested missing events.

Implementation of new journeys.

Behavioral campaigns set up.

Campaign performance monitoring.

  • 90%
    Increase in deliverability rate for Android push
  • 17%
    Increase in conversions from new journeys
  • 200+
    Journeys Implemented on the automation tool

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