Industry

Home Appliances
Location
Solutions

Adobe Analytics

Adobe Target
Results
- 30% Improvement in CTR for visitors from homepage to PDP
- 5%+ Uplift in conversion rate
- 12% Incremental revenue through diverting high HP traffic to PDP

Background

IFB Home Appliances is an Indian home appliances company and a division of IFB Industries

IFB Industries Ltd, established in India in 1974, has grown into a prominent brand known for its innovative home appliances and solutions

Objective

Improving conversion rates by guiding users directly to PDP pages rather than through PLPs.

Enhance the efficiency of the homepage-to-PDP journey to ensure a greater number of visitors are directed straight to PDP pages rather than navigating through PLP pages.

Increase conversion rates with the aim of generating more final orders and boosting overall sales.

Solution

Customer Experience Optimization

DWAO recommended displaying recently browsed products on the homepage during visitor sessions. This feature aims to streamline the user journey, allowing visitors to move further down the funnel without navigating through additional browsing pages like PLPs.

Furthermore, DWAO proposed showing similar product recommendations on the PDP page based on the visitor's browsing history. This personalized approach aims to assist visitors in narrowing down their search and making informed decisions during their current visit.

Result