Uplift Purchases by Improving Home Page User Experience-IFB

IFB Industries Ltd, established in India in 1974, has grown into a prominent brand known for its innovative home appliances and solutions

• Enhance the efficiency of the homepage-to-PDP journey to ensure a greater number of visitors are directed straight to PDP pages rather than navigating through PLP pages.

• Increase conversion rates with the aim of generating more final orders and boosting overall sales.

DWAO recommended displaying recently browsed products on the homepage during visitor sessions. This feature aims to streamline the user journey, allowing visitors to move further down the funnel without navigating through additional browsing pages like PLPs.

Furthermore, DWAO proposed showing similar product recommendations on the PDP page based on the visitor's browsing history. This personalized approach aims to assist visitors in narrowing down their search and making informed decisions during their current visit.