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32 Improvement in orders through optimized PLP pages
34% Revenue increase for the variant as compared to the default version
34% Increase in conversion rate by showing products which works best as per the category/site section
Titan Company Limited is a renowned Indian consumer goods company specializing in watches, jewelry, and eyewear. Established in 1984, Titan has grown into one of the largest manufacturers in its sector, known for innovation, quality, and customer trust
Implementing a structured product positioning strategy on the Titan website's product landing pages, replacing the current random placement.
Improving product ranking criteria to include factors such as newness, revenue per product detail page (PDP), quality reviews, and ratings to enhance conversion rates.
DWAO developed a style score ranking system based on several attributes, including:
PLP style score ranking helped in better conversion rate which led to incremental orders and revenue
Improvement in orders
Revenue increase
Increase in conversion rate
