Uplift The Conversions By Improving Product Listing For Titan

Titan Company Limited is a renowned Indian consumer goods company specializing in watches, jewelry, and eyewear. Established in 1984, Titan has grown into one of the largest manufacturers in its sector, known for innovation, quality, and customer trust

Implementing a structured product positioning strategy on the Titan website's product landing pages, replacing the current random placement.

Improving product ranking criteria to include factors such as newness, revenue per product detail page (PDP), quality reviews, and ratings to enhance conversion rates.

DWAO developed a style score ranking system based on several attributes, including:

• Product freshness
• Revenue per visit to the product detail page (PDP)
• Quality of reviews (product satisfaction)
• Customer ratings

PLP style score ranking helped in better conversion rate which led to incremental orders and revenue