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IndustryEcommerce
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LocationIndia
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Solutions
Adobe Analytics
Adobe Target
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Results
- 32 Improvement in orders through optimized PLP pages
- 34% Revenue increase for the variant as compared to the default version
- 34% Increase in conversion rate by showing products which works best as per the category/site section
Titan Company Limited is a renowned Indian consumer goods company specializing in watches, jewelry, and eyewear. Established in 1984, Titan has grown into one of the largest manufacturers in its sector, known for innovation, quality, and customer trust
Implementing a structured product positioning strategy on the Titan website's product landing pages, replacing the current random placement.
Improving product ranking criteria to include factors such as newness, revenue per product detail page (PDP), quality reviews, and ratings to enhance conversion rates.
DWAO developed a style score ranking system based on several attributes, including:
- Product freshness
- Revenue per visit to the product detail page (PDP)
- Quality of reviews (product satisfaction)
- Customer ratings
DWAO created a system to score products. It looks at all the items in different categories and sections. This helps categorize and evaluate products well.
After scoring, products were arranged from highest to lowest score. This helps show products better and makes it easier for people to decide what to choose. It aims to improve how users shop and feel satisfied with their choices
PLP style score ranking helped in better conversion rate which led to incremental orders and revenue
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32%
Improvement in orders
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34%
Revenue increase
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34%
Increase in conversion rate
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