Adobe Campaign Classic and Adobe Analytics Integration

The new connection/integration between Adobe Analytics and Adobe Campaign, you can easily see how well your emails are performing. You no longer need to use different tools to analyse or monitor the performance / campaign effectiveness.

After  linking your Adobe Campaign and Adobe Analytics you can do a few important things as given below.

Benefits of Adobe Analytics and Adobe Campaign Integration

• Share Important Data:- You can send your important data or KPIs   from Adobe Campaign to Adobe Analytic. This help you understand and analyse  how your email campaigns are performing in more detail.
• Add Tracking Details:- You can make your tracking better by including specific information from Adobe Analytics. This will enable to you see how your emails affect your overall marketing efforts.
• You will find a new report under the section Analytics > Reports > Adobe Campaign.
• There are 5 new categories for Adobe Campaign that you can use.
• You get 9 new measurement options for Adobe Campaign.
• There are also 6 new dimensions for Adobe Campaign.
• Your data will be updated to Analytics every 15 minutes through an automatic process.

Lets discuss how to integrate Adobe Campaign with Adobe Analytics

You first need to create an external account that connects to Adobe Analytics. Once this account is ready a integration process will start automatically. This process runs every 15 minutes, so your data gets updated regularly. This means your KPI information goes directly to Analytics without any extra effort from you.

Note: This feature works only for email deliveries.

There is also another helpful connection between Adobe Analytics main service called Triggers and Adobe Campaign. This lets you send personalized emails to your customers based on their user behaviour/interaction on your website . We can understand it with an example.  If someone takes a specific action on your website you can send them a custom email within just 15 minutes. This helps you connect better with your customers and improve your overall marketing strategy. There are many other use case which improve your Adobe campaign adoption and customer experience both.

Conclusion

These integrations make it much easier to understand and improve your email marketing efforts.

Steps for Adobe Campaign Standard and Adobe Analytics Integration

Step 1: Turn on reporting for Adobe Campaign Standard.
Step 2: Check your Adobe Campaign Reports to see the data .
Step 3: Use Adobe Campaign Classifications: After you enable your report suite for Adobe Campaign, you can access different classifications to help organize your data

Steps for Adobe Campaign Classic and Adobe Analytics Integration

For Adobe Classic Integration please refer to the guide

Adobe Campaign Classic & Adobe Analytics integration