Amazon DSP Partner

If you're looking to run programmatic ads using Amazon DSP (Demand Side Platform), you may have already discovered that getting started isn’t as straightforward as signing up online.

Unlike some other ad platforms, Amazon doesn’t allow just anyone to open a DSP account directly, especially if you're a small to mid-sized advertiser. That’s where an Amazon DSP Partner comes in.

Let’s break down what that means and how a certified Amazon DSP Partner can help you.

What is an Amazon DSP Partner?

An Amazon DSP Partner is an agency or tech partner that has been approved by Amazon to provide access to their Demand Side Platform.

These partners:

• Already hold an Amazon DSP seat
• Are trained to use the platform effectively
• Offer access to advertisers who can’t get a direct account from Amazon
• Provide managed services or care-off (self-serve) models based on your needs

In simple terms, they act as your gateway to Amazon DSP, helping you run campaigns, reach Amazon audiences, and drive results even if you don’t sell directly on Amazon.

Why Work With an Amazon DSP Partner?

Here are a few solid reasons:

Get Platform Access Amazon doesn’t hand out DSP accounts easily, especially for advertisers with lower budgets. But ADSP partners can onboard you under their existing DSP seat.

Expert Support Amazon DSP is powerful but not exactly plug-and-play. Partners provide guidance on campaign setup, targeting, creative best practices, and optimization.

Flexible Models Whether you want someone to run the campaigns for you (managed service) or want to do it yourself (self-serve/care-off account), an Amazon DSP partner gives you options.

Better Results With experience and data-backed strategies, certified partners can help you get more from your ad spend and reduce wasted impressions.

Who Do Amazon DSP Partners Work With?

Amazon DSP Partners (ADSP) are recognized by Amazon to manage DSP campaigns effectively and help brands grow.

They work with:

• Brands of all sizes, whether they sell on Amazon or not
• Agencies looking to offer Amazon DSP as a service
• Performance teams who want access to advanced targeting and optimization

Whether you are new to programmatic advertising or looking to scale your Amazon DSP presence, our team can guide you every step of the way from strategy to execution.

Have Questions About Amazon DSP?

If you want to explore how Amazon DSP can work for your brand or you're unsure if you're eligible, an ADSP Partner can help.

Reach out to an official Amazon DSP Partner to get started. From platform access to campaign management, they can help you.