Marketing | Marketing

Amazon DSP Partner

Why You Need One & How DWAO Can Help

By Abhinav Tiwari
Jul 01, 2025 | 5 Minutes | |

If you're looking to run programmatic ads using Amazon DSP (Demand Side Platform), you may have already discovered that getting started isn’t as straightforward as signing up online.

Unlike some other ad platforms, Amazon doesn’t allow just anyone to open a DSP account directly   especially if you're a small to mid sized advertiser. That’s where an Amazon DSP Partner comes in.

Let’s break down what that means and how DWAO, as a certified Amazon DSP partner, can help you.

 

What is an Amazon DSP Partner?

An Amazon DSP Partner is an agency or tech partner that has been approved by Amazon to provide access to their Demand Side Platform.

These partners:

  • Already hold an Amazon DSP seat
  • Are trained to use the platform effectively
  • Offer access to advertisers who can’t get a direct account from Amazon
  • Provide managed services or care off (self serve) models based on your needs

In simple terms, they act as your gateway to Amazon DSP, helping you run campaigns, reach Amazon audiences, and drive results   even if you dont sell directly on Amazon.

 

Why Work With an Amazon DSP Partner?

Here are a few solid reasons:

✅ Get Platform Access

Amazon doesn’t hand out DSP accounts easily   especially for advertisers with lower budgets. But partners like DWAO can onboard you under their existing DSP seat.

✅ Expert Support

Amazon DSP is powerful, but not exactly plug and play. Partners provide guidance on campaign setup, targeting, creative best practices, and optimization.

✅ Flexible Models

Whether you want someone to run the campaigns for you (managed service) or want to do it yourself (self serve/care off account), an Amazon DSP partner gives you options.

✅ Better Results

With experience and data backed strategies, certified partners can help you get more from your ad spend and reduce wasted impressions.

 

Meet DWAO: Your Trusted Amazon DSP Partner

At DWAO, we are a certified Amazon DSP Partner (ADSP)   which means we are recognized by Amazon for our capability to manage DSP campaigns effectively and help brands grow.

We work with:

  • Brands of all sizes, whether they sell on Amazon or not
  • Agencies looking to offer Amazon DSP as a service
  • Performance teams who want access to advanced targeting and optimization

Whether you are new to programmatic advertising or looking to scale your Amazon DSP presence, our team can guide you every step of the way   from strategy to execution.

 

Have Questions About Amazon DSP?

If you want to explore how Amazon DSP can work for your brand   or you're unsure if you're eligible   we're here to help.

 Reach out to DWAO, an official Amazon DSP Partner, and let’s talk about how to get you started.
From platform access to campaign management, we have got your back.

Authors

Abhinav Tiwari

Sr. Director - Media
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