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Google Analytics 360 Pricing
The pricing for GA4 360 starts at a minimum monthly hit of 25 Million per month, making it affordable for businesses of all sizes.
Google Analytics 360 Pricing (UA)
If we talk about GA360 Universal Analytics, the cost starts from higher hit slabs of 500 million hits per month.
GA360 Universal Analytics has been a first choice for businesses looking to gain deep insights into their digital presence. Due to its unjustified pricing model which starts at—500 million hits per month, entry for few businesses was not possible. As the pricing model was more suitable for enterprises and big customers.
Higher Price was a challenge for SMBs
For small to medium sized businesses who wanted to opt for GA360, the high entry point of 500 million hits per month presents a significant barrier. As we know these SMBs often operate with limited budgets and lower traffic volumes compared to large enterprises. This high pricing band of Google Analytics 360 prevent them using GA360 Universal Analytics. It is a challenge for them to get the financial approval and prove the ROI
Conclusion:
Google Analytics 360 Pricing (Universal Analytics) – due to the higher cost slabs, it limits the accessibility of Google Analytics premium tools for a large portion of the market.
Google has cleverly created the plan for GA4 360 this time.
Google’s new plan or slabs for GA4 360 is strategically designed keeping the small business marketing budget and their needs. By adjusting their pricing model Google aims to cover a broader range of businesses, ensuring that advanced analytics are accessible to more companies regardless of their size.
Considering the small business they have started the pricing for GA4 360 at lower hit slabs.
Google has set the base GA4 360 pricing threshold at 25 million hits per month. This adjustment makes it feasible for smaller businesses and enterprises to afford and benefit from advanced analytics. Previously many businesses were unable to buy GA360 due to its low hit volume requirements and expensive pricing model. Now, with the new GA4 360 plan starting at 25 million hits per month and a reduced cost, these businesses can access advanced analytics at a more affordable rate.
GA4360 Pricing model impact on small, big and large businesses.
Small Business.
This category includes businesses with a hit volume under 100 million hits per month. Companies with 25 to 30 million hits per month have started opting for the GA4 360 premium tool, leading to increased usage within this segment.
Midsize Business:
Typically, the hit volume for midsize businesses goes up to 500 million hits per month. For this category, the new GA4 360 pricing model has no significant impact on their costs.
Large Enterprise:
Large enterprises, which consume high hit volumes ranging from 3 billion to 10 billion hits per month and more, benefit from cost savings under the new GA4 360 pricing model.
Conclusion
Google has introduced smart pricing that accommodates all types of businesses. Companies can now utilize all the features of Google Analytics Premium, gain valuable insights, and make data-driven decisions to elevate their business to the next level.
Advanced Features in GA4 360 which were missing in GA360 (Universal)
GA4 brings many new features that were missing in Universal Analytics (UA), enhancing the capabilities for businesses to analyze and leverage their data effectively. Below are some of the key new features in GA4 360:
Enhanced Cross Platform Tracking
GA4 provides improved cross-platform tracking which allow you to track user interactions across different devices hence you can now see comprehensive view of the customer journey at one place.
AI Powered Insights and Predictions:
GA4 includes AI powered insights and few predictive metrics that help you identify trends and potential opportunities, you can enable them to see the impact on a click. Features like predictive audiences and user churn probability are available now in analytics.
Improved User Privacy and Data Control:
GA4 is built with privacy in mind which offer you features like cookieless tracking and advanced data controls.
Enhanced Debugging and Troubleshooting:
Google has included new debugView in GA4 makes it easier to debug and troubleshoot tracking issues in real time. This help agencies and brands to ensure more accurate data collection.
Flexible Reporting and Analysis:
You have now more flexible options available for reporting and analytics with explorer section.
Automatic Event Tracking:
GA4 can automatically track few user interactions fore example page views, clicks, and scrolls, without implementing specific and additional configurations. This process is very simple.
BigQuery Integration:
GA4 offers native integration with BigQuery for advanced data analysis and reporting. In universal analytics, BQ integration was only possible for GA premium but in GA4 its available for standard version also. This help business to enjoy the power of BQ at no additional cost.